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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 15/07/2014 11:35:09  •  1423 Views


PENDEKATAN MEDIA RELATIONS TAMAN SARI ROYAL HERITAGE SPA DALAM MEMBANGUN HUBUNGAN DENGAN WARTAWAN

Created by :
DINI HERRINA ( 2006-52-097 )



SubjectMEDIA RELATIONS
Alt. Subject MEDIA RELATIONS
Keywordmedia relations
wartawan

Description:

Dalam penelitian ini, fokus penelitiannya adalah �Pendekatan Media Relations Taman Sari Royal Heritage Spa dalam Membangun Hubungan dengan Wartawan�. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus berfungsi untuk menjawab fokus penelitian how dan why. Desain penelitian ini menggunakan Tipe 4 yaitu multi kasus dan multi unit analisis. Kasus disini yaitu pendekatan media relations Taman Sari Royal Heritage Spa dalam kegiatan media relationsnya, dan unit analisisnya non individu yaitu Markom dari perusahaan Taman Sari Royal Heritage Spa dan wartawan yang berasal dari media Suara Pembaruan dan Majalah Else.

Date Create:15/07/2014
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-2006-52-097
Collection ID:2006-52-097


Source :
Perpustakaan Esa Unggul

Relation Collection:
Universitas Esa Unggul

Coverage :
Sivitas Akademika Universitas Esa Unggul

Rights :
copyright @2014 by UEU Library


Publication URL :
https://digilib.esaunggul.ac.id/pendekatan-media-relations-taman-sariroyal-heritage-spa-dalam-membangun-hubungan-dengan-wartawan-2822.html




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