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UEU » Journal » Manajemen
Posted by [email protected] at 16/09/2023 15:14:06  •  93 Views


THE RELATIONSHIP QUALITY ON PURCHASE INTENTION THROUGH CELEBRITY ENDORSEMENT IN GENERATION X-Y-Z ON SOCIAL MEDIA: INSTAGRAM, TIK TOK, AND YOUTUBE

Created by :
Costafina Yunita ( 20180101600 )
Tantri Yanuar Rahmat Syah (0310018004)



SubjectPEMASARAN
SOSIAL MEDIA
GENERASI MILENIAL
Alt. Subject MARKETING
SOCIAL MEDIA
MILLENNIAL GENERATION
KeywordRelationship Quality
Social Media Marketing Activity
Purchase Intention
Celebrity Endorsement
Date Create:16/09/2023
Type:Text
Format:pdf
Language:English
Identifier:UEU-Journal-11_4202
Collection ID:11_4202


Source :
International Journal of Creative Research Thoughts (IJCRT), Volume 11, Issue 6, June 2023

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/the-relationship-quality-on-purchase-intention-through-celebrity-endorsement-in-generation-xyz-on-social-media-instagram-tik-tok-and-youtube-30760.html




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[ Link of Contents]
  1. International Journal of Creative Research Thoughts (IJCRT)
    https://www.ijcrt.org/papers/IJCRT2306078.pdf

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Activity , Celebrity , Celebrity Endorsement , Endorsement , Intention , Marketing , Media , Purchase , Purchase Intention , Quality , Relationship , Relationship Quality , Social , Social Media Marketing Activity



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