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UEU » Journal » Manajemen
Posted by [email protected] at 16/09/2023 15:54:14  •  693 Views


PENGARUH DIGITAL MARKETING, CUSTOMER ENGAGEMENT, DAN BRAND AWARNESS TERHADAP PURCAHSE INTENTION PRODUK FASHION LOKAL PADA GENERASI Z

Created by :
Wida Khansa Nabila ( 20190101025 )
Dimas Angga Negoro (9990534080)



SubjectPEMASARAN DIGITAL
GENERASI MILENIAL
PEMBELIAN
Alt. Subject DIGITAL MARKETING
MILLENNIAL GENERATION
FASHION INDUSTRY
KeywordBrand Awareness
Customer Engagement
Digital Marketing
Purchase Intention
Date Create:16/09/2023
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_4203
Collection ID:11_4203


Source :
Jurnal Pendidikan Tambusai, Volume 7, Nomor 3, Tahun 2023, pp: 20207-20218

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-digital-marketing-customer-engagement-dan-brand-awarness-terhadap-purcahse-intention-produk-fashion-lokal-pada-generasi-z-30761.html




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[ Link of Contents]
  1. Jurnal Pendidikan Tambusai
    https://jptam.org/index.php/jptam/article/view/9462/7715

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Awareness , Brand , Brand Awareness , Customer , Customer Engagement , Digital , Digital Marketing , Engagement , Intention , Marketing , Purchase , Purchase Intention



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