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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 07/12/2023 13:37:15 • 130 Views
ANALISIS PROMOSI MEDIA SOSIAL @CLASSYTENTDECORATION DI MASA PANDEMI COVID-19Created by :
Harmalia Tjaja ( 20180502292 )
| Subject: | PROMOSI
MEDIA SOSIAL
DEKORASI
PANDEMI COVID-19 | | Alt. Subject : | PROMOTION
SOCIAL MEDIA
DECORATION
COVID-19 PANDEMIC | | Keyword: | dekorasi
event
promosi |
Description:
Penelitian ini mengkaji tentang bagaimana jasa Classytentdecoration menjaga loyalitas pelanggan
mereka di masa pandemi Covid-19. Penelitian ini mengupas seputar usaha di bidang event organizer.
Peneliti membahas bagaimana promosi yang dilakukan oleh Classytentdecoration di sosial media
Instagram selama kondisi pandemi dalam rangka menjaga loyalitas pelanggan. Metode pengumpulan
data yang digunakan adalah wawancara dengan informan utama yang dipilih dari
@classytentdecotaion, juga melalui observasi pada akun @classytentdecoration di Instagram. Teknik
analisis yang digunakan adalah reduksi data dan kategorisasi. Peneliti menggunakan pendekatan
kualitatif dengan metode deskriptif dalam studi penelitian ini. Berdasarkan hasil-hasil yang diperoleh,
dapat disimpulkan Classytentdecoration tidak memiliki strategi khusus dalam menjaga loyalitas
pelanggan mereka tetapi mereka tetap konsisten dalam melakukan promosi di media sosial,
melakukan endorsement, dan terutama memberikan pelayanan terbaik kepada pelanggan mereka
dengan dekorasi yang anti-mainstream dan team yang handal
| Contributor | : |
- IVANINA ZUHDI PANE, S.Sos., M.S.
| | Date Create | : | 07/12/2023 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180502292 | | Collection ID | : | 20180502292 |
Source :
Undergraduate Theses of Public Relations
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2023 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-promosi-media-sosial-classytentdecoration-di-masa-pandemi-covid19-31205.html
[ Free Download - Free for All ]
 UEU-Undergraduate-31205-COVER.Image.Marked.pdf - 269 KB- UEU-Undergraduate-31205-HALAMAN PENGESAHAN.Image.Marked.pdf - 448 KB
- UEU-Undergraduate-31205-HALAMAN PERSETUJUAN.Image.Marked.pdf - 257 KB
- UEU-Undergraduate-31205-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 274 KB
- UEU-Undergraduate-31205-KATA PENGANTAR.Image.Marked.pdf - 198 KB
- UEU-Undergraduate-31205-DAFTAR ISI.Image.Marked.pdf - 276 KB
- UEU-Undergraduate-31205-DAFTAR PUSTAKA.Image.Marked.pdf - 344 KB
- UEU-Undergraduate-31205-LAMPIRAN.Image.Marked.pdf - 309 KB
- UEU-Undergraduate-31205-BAB1.Image.Marked.pdf - 405 KB
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1. UEU-Undergraduate-31205-BAB2.Image.Marked.pdf - 515 KB
2. UEU-Undergraduate-31205-BAB3.Image.Marked.pdf - 374 KB
3. UEU-Undergraduate-31205-BAB4.Image.Marked.pdf - 942 KB
4. UEU-Undergraduate-31205-BAB5.Image.Marked.pdf - 249 KB
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