THE EFFECT OF CELEBRITY ENDORSEMENT AND SOSIAL MEDIA MARKETING ON PURCHASE INTENTION SKINCARE PRODUCT IN TIKTOK SHOP

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UEU » Journal » Manajemen
Posted by [email protected] at 13/12/2023 16:49:55 • 390 Views

THE EFFECT OF CELEBRITY ENDORSEMENT AND SOSIAL MEDIA MARKETING ON PURCHASE INTENTION SKINCARE PRODUCT IN TIKTOK SHOP

Created by :
Dodi Ria Atmaja ( 0301098703 )
Pungky Rahayu (20180101671)

Subject:	PEMASARAN DIGITAL INDUSTRI KOSMETIK PERDAGANGAN ELEKTRONIS
Alt. Subject :	DIGITAL MARKETING COSMETIC INDUSTRY ELECTRONIC COMMERCE
Keyword:	Sosial media marketing Celebrity endorsement Brand Image Purchase Intention

Date Create	:	13/12/2023
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_4414
Collection ID	:	11_4414

Source :
Majalah Ilmiah Bijak, Vol. 20, No. 2, September 2023, pp: 280-292

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-effect-of-celebrity-endorsement-and-sosial-media-marketing-on-purchase-intention-skincare-product-in-tiktok-shop-31298.html

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