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UEU » Journal » Magister Manajemen
Posted by [email protected] at 26/02/2024 22:34:38  •  149 Views


THE INFLUENCE OF MARKET ORIENTATION, INNOVATION, AND ENTREPRENEURSHIP ON MARKETING PERFORMANCE: A CASE STUDY OF PECEL LELE MSMES AT OKU TIMU

Created by :
Tokingli Indomarco ( 20210103170 )
Rhian Indradewa (0327127803)



SubjectPEMASARAN
KEWIRAUSAHAAN
MANAJEMEN STRATEGI
Alt. Subject MARKETING
ENTREPRENEURSHIP
STRATEGY MANAGEMENT
Keywordmarket orientation
innovation
entrepreneurship orientation
competitive advantage
marketing performance
Date Create:26/02/2024
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_4635
Collection ID:11_4635


Source :
Jurnal Indonesia Sosial Teknologi, Vol. 4, No. 12, Desember 2023, pp: 2297-2304

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/the-influence-of-market-orientation-innovation-and-entrepreneurship-on-marketing-performance-a-case-study-of-pecel-lele-msmes-at-oku-timu-33096.html




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[ Link of Contents]
  1. Jurnal Indonesia Sosial Teknologi
    https://jist.publikasiindonesia.id/index.php/jist/article/view/829/1453

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advantage , competitive , competitive advantage , entrepreneurship , entrepreneurship orientation , innovation , market , market orientation , marketing , marketing performance , orientation , performance



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