HEDONIC MOTIVE, UTILITARIAN MOTIVE, SHOPPING INTENTION DAN IMPULSIVE BUYING PADA E-COMMERCE SHOPEE

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UEU » Journal » Manajemen
Posted by [email protected] at 10/10/2024 17:50:16 • 49 Views

HEDONIC MOTIVE, UTILITARIAN MOTIVE, SHOPPING INTENTION DAN IMPULSIVE BUYING PADA E-COMMERCE SHOPEE

Created by :
Dinda Amalia ( 20200101278 )
Abdul Haeba Ramli (0920077203) ; Ayu Larasati (0317128803)

Subject:	PERDAGANGAN ELEKTRONIS PEMBELIAN KEPUASAN PELANGGAN
Alt. Subject :	ELECTRONIC COMMERCE PURCHASE CUSTOMER SATISFACTION
Keyword:	Hedonic motive impulsive buying shopping intention utilitarian motive

Date Create	:	10/10/2024
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_5219
Collection ID	:	11_5219

Source :
Jurnal Bisnisman: Riset Bisnis dan Manajemen, Vol. 06, No. 01, Februari-Mei 2024, pp:132-147

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/hedonic-motive-utilitarian-motive-shopping-intention-dan-impulsive-buying-pada-ecommerce-shopee-36283.html

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