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UEU » Journal » Magister Manajemen
Posted by [email protected] at 30/10/2024 22:55:40  •  62 Views


RELATIONSHIP OF POSITIVE VALENCE WOM AND CUSTOMER LOYALTY IN SOCIAL MEDIA: TRUST, VALUE CO-CREATION, AND BRAND IMAGE AS MEDIATORS

Created by :
Rhian Indradewa ( 0327127803 )
Aris Riyanto (20220103122)



SubjectPEMASARAN
LOYALITAS PELANGGAN
MANAJEMEN STRATEGIS
Alt. Subject DIGITAL MARKETING
STRATEGIC MANAGEMENT
WORK CULTURE
KeywordWOM
Customer Loyalty
Trust
Value Co-Creation
Brand Image
Date Create:30/10/2024
Type:Text
Format:pdf
Language:English
Identifier:UEU-Journal-11_5269
Collection ID:11_5269


Source :
JPPI: Jurnal Penelitian Pendidikan, Vol. 10, No. 3, 2024, pp: 332-342

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/relationship-of-positive-valence-wom-and-customer-loyalty-in-social-media-trust-value-cocreation-and-brand-image-as-mediators-36469.html




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[ Link of Contents]
  1. JPPI: Jurnal Penelitian Pendidikan
    https://jurnal.iicet.org/index.php/jppi/article/view/4041/2255

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Brand , Brand Image , Co-Creation , Customer , Customer Loyalty , Image , Loyalty , Trust , Value , Value Co-Creation , WOM



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