RELATIONSHIP OF POSITIVE VALENCE WOM AND CUSTOMER LOYALTY IN SOCIAL MEDIA: TRUST, VALUE CO-CREATION, AND BRAND IMAGE AS MEDIATORS

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 30/10/2024 22:55:40 • 66 Views

RELATIONSHIP OF POSITIVE VALENCE WOM AND CUSTOMER LOYALTY IN SOCIAL MEDIA: TRUST, VALUE CO-CREATION, AND BRAND IMAGE AS MEDIATORS

Created by :
Rhian Indradewa ( 0327127803 )
Aris Riyanto (20220103122)

Subject:	PEMASARAN LOYALITAS PELANGGAN MANAJEMEN STRATEGIS
Alt. Subject :	DIGITAL MARKETING STRATEGIC MANAGEMENT WORK CULTURE
Keyword:	WOM Customer Loyalty Trust Value Co-Creation Brand Image

Date Create	:	30/10/2024
Type	:	Text
Format	:	pdf
Language	:	English
Identifier	:	UEU-Journal-11_5269
Collection ID	:	11_5269

Source :
JPPI: Jurnal Penelitian Pendidikan, Vol. 10, No. 3, 2024, pp: 332-342

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/relationship-of-positive-valence-wom-and-customer-loyalty-in-social-media-trust-value-cocreation-and-brand-image-as-mediators-36469.html

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