THE BRAND LOYALTY DETERMINANTS OF INDONESIAN LOCAL BEAUTY PRODUCT CUSTOMERS: IS IT MEDIATED BY CUSTOMER SATISFACTION AND MODERATED BY BRAND TRUST?

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 31/10/2024 21:46:59 • 41 Views

THE BRAND LOYALTY DETERMINANTS OF INDONESIAN LOCAL BEAUTY PRODUCT CUSTOMERS: IS IT MEDIATED BY CUSTOMER SATISFACTION AND MODERATED BY BRAND TRUST?

Created by :
Ikramina Larasati Hazrati Havidz ( None )
Aprilia Kharen Eka Rahmawati (20210103200)

Subject:	INDUSTRI KOSMETIK KEPUASAN KONSUMEN CITRA MEREK
Alt. Subject :	COSMETIC INDUSTRY PROMOTION PURCHASED
Keyword:	Brand image Brand trust Brand loyalty Customer satisfaction Utilitarian value

Date Create	:	31/10/2024
Type	:	Text
Format	:	pdf
Language	:	English
Identifier	:	UEU-Journal-11_5293
Collection ID	:	11_5293

Source :
Ekonomis: Journal of Economics and Business, Vol 8, No 1, Maret 2024, pp: 692-701

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-brand-loyalty-determinants-of-indonesian-local-beauty-product-customers-is-it-mediated-by-customer-satisfaction-and-moderated-by-brand-trust-36504.html

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