CONSUMER PERCEPTIONS OF NATIONAL,PRIVATE AND GENERIC BRANDS AT GIANT GROCERY STORES

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UEU » Master Theses » Magister Manajemen
Posted by [email protected] at 27/11/2014 10:57:02 • 1332 Views

CONSUMER PERCEPTIONS OF NATIONAL,PRIVATE AND GENERIC BRANDS AT GIANT GROCERY STORES

Created by :
RIZA JAYA AP ( 17 )

Subject:	CONSUMER PERCEPTIONS OF NATIONAL PRIVATE AND GENERIC BRANDS AT GIANT GROCERY STORES
Alt. Subject :	CONSUMER PERCEPTIONS OF NATIONAL PRIVATE AND GENERIC BRANDS AT GIANT GROCERY STORES
Keyword:	CONSUMER PERCEPTION PRIVATE AND GENERIC BRANDS

Description:

The basic concept of this research is to determine comparative perceptions of national,generic and private brand in terms of such product attributes and descript present consumer grocery brand purchasing behavior

Date Create	:	27/11/2014
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Master-undergraduate_17
Collection ID	:	undergraduate_17
Call Number	:	654.1 RJPc

Source :
magister these management of faculty

Relation Collection:
Universitas Esa Unggul

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
copyright2014_Library@esaunggul

Publication URL :
https://digilib.esaunggul.ac.id/consumer-perceptions-of-nationalprivate-and-generic-brands-at-giant-grocery-stores-3761.html

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