INFLUENCE OF ELECTRONIC WORD OF MOUTH (WOM) AND BRAND IMAGE ON SEMANGAT COFFE PURCHASE INTENTIONS

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UEU » Journal » Manajemen
Posted by at 24/04/2025 15:58:38 • 30 Views

INFLUENCE OF ELECTRONIC WORD OF MOUTH (WOM) AND BRAND IMAGE ON SEMANGAT COFFE PURCHASE INTENTIONS

Created by :
Muhammad Rizky (20200101093) ; Puspita Chairun Nisa (0403088203) ; Unggul Kustiawan (0310058002) ; Ika Baskara ( 0312026501 )

Subject:	PEMASARAN PEMBELIAN PERILAKU KONSUMEN
Alt. Subject :	MARKETING PURCHASE CONSUMER BEHAVIOR
Keyword:	E-Wom Brand Image Purchase Intention Digital marketing

Date Create	:	24/04/2025
Type	:	Text
Format	:	Fullteks artikel
Language	:	Indonesian
Identifier	:	UEU-Journal-11_5541
Collection ID	:	11_5541

Source :
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, Vol. 4, Issue 1, pp: 2992-2999

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2025 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/influence-of-electronic-word-of-mouth-wom-and-brand-image-on-semangat-coffe-purchase-intentions-38927.html

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