TOURISM IMAGE ASA MEDIATION TOURIST SATISFACTION (A SURVEY IN THE INDUSTRIAL TOURISM OBJECT IN CILEGON CITY)

Tourism is a social phenomenon that attracts the attention of economists, politics, culture, geography, and technology. They offer new concepts by emphasizing specific perspectives, for example tourism is often equated as an industry because this phenomenon is related to the process of developing products and services using a particular technology. Cilegon Tourism Office does not have a clear blueprint for tourism development in Cilegon City. This is evident from the management of places where the attractions are less professional. Attractions in Cilegon is not known of its existence and the utilization of both foreign and local tourists including the opportunities that exist in the attraction.This study consists of five varables covering tourism products, service quality, image to the satisfaction of tourists. The influence of tourism products, quality of service and image to the satisfaction of tourists. Design research used Descriptive design is intended to describe the nature or characteristics of a particular phenomenon statue by not making conclusions that are too far on the existing data because the purpose of this design only collect facts and describe it thoroughly and telita in accordance with the issues to be solved. Design quality, This design is useful to analyze the relationships between one variable with other variables or how a variable affects other variables. Keywords:tourism products, service quality, tourism image and tourist satisfaction

1.  UEU-Journal-9405-11_0007.Image.Marked.pdf - 422 KB

• TOURISM IMAGE ASA MEDIATION TOURIST SATISFACTION (A SURVEY IN THE INDUSTRIAL TOURISM OBJECT IN CILEGON CITY