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UEU » Journal » Jurnalistik Posted by [email protected] at 06/01/2015 19:32:07 • 835 Views
MENSIASATI BOBOT MEDIA PERIKLANANCreated by :
Halomoan Harahap ( none )
Subject: | IKLAN KAMPANYE MEDIA | Alt. Subject : | ADVERTISING CAMPAIGN MEDIA | Keyword: | Bobot media efisiensi situasi pemasaran bentuk pesan
iklan dan kondisi media |
Description:
Beberapa kasus kampanye periklanan mengalami kegagalan hanya
karena ketidakmampuan untuk menentukan bobot media periklanan
dalam kampanye mereka. Di sisi lain beberapa kasus pengiklan sangat
terbebani oleh biaya periklanan yang sangat besar disebabkan oleh
kekurangtahuan tentang bobot media yang dibutuhkan iklan mereka.
Persoalan bobot media periklanan sudah sepantasnya dijadikan tolok
ukur akurasi kampanye. Karena dengan bobot media, dapat dihindari
biaya-biaya yang berlebihan dan efektifitas kampanye semakin dapat
dipertanggungjawabkan.
Date Create | : | 06/01/2015 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Journal-JK040107_HAR | Collection ID | : | JK040107_HAR |
Source : Jurnal Komunikologi Vol. 4 No. 1, Maret 2007
Relation Collection: Puspen Jurnal UEU
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : Copyright@2007 Puspen Jurnal UEU
Publication URL : https://digilib.esaunggul.ac.id/mensiasati-bobot-media-periklanan-4560.html
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- UEU-Journal-4560-HalomoanHarahap.pdf - 144 KB
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