PENDEKATAN EPIC MODEL PADA IKLAN LAYANAN MASYARAKAT MUDIK 2015

Public service advertisements mudik (activity migrant workers return to their hometown) in 2015 is a means of promotion is done by the Ministry of transportation of Indonesia Government to inform, influence, increase knowledge, change attitudes and beliefs as well as imaging is good for Department of transportation by the people. ILM became one of the entertainment media and effective communication to reach out to a wider audience especially if aired on television. The purpose of this research is to find out whether this effective ILM Mudik 2015 from the point of view both of the advertising message people, attraction of advertising through the brand Ambassador, music advertising using EPIC Model approach was used to measure empathy, persuation, impact and communications) with the method research using questionnaires and observation. The number of respondents is 32 people where on the research of the selected respondents are womens as decision making in travel by private vehicle return 2015 on site research RT. 10 RW. 03 ex. Rawabadak Selatan Kecamatan Koja, Jakarta Utara. The sample used was random sampling. The results of this research is the dimension of empathy with a score of effective assessment scale, 4.00 dimensions persuasion with score assessment scale effective 3.84, dimensions of impact with the football scores and 3.75 dimension and scale effective communication with score 4, 66 scale is very effective.

1.  UEU-Journal-20074-11_1267.pdf - 826 KB

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