PREDICTING THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON INTENTION TO BUY ORGANIC PRODUCT: AN EMPIRICAL STUDY

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UEU » Journal » Akuntansi
Posted by [email protected] at 26/08/2020 10:11:55 • 488 Views

PREDICTING THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON INTENTION TO BUY ORGANIC PRODUCT: AN EMPIRICAL STUDY

Created by :
Endang Ruswanti ( none )
Rilla Gantino Sabrina O. Sihombing

Subject:	KOMUNIKASI PEMASARAN
Alt. Subject :	ORGANIC PRODUCT
Keyword:	MARKETING

Description:

The aim of this research is to predict the effect of Integrated Marketing Communication (IMC) tools (advertising, direct marketing, sales promotion, and personal selling) on consumers� intention to purchase organic products in the specific supermarket in Indonesia. The results showed only direct marketing have positive significant on intention to buy the organic product. Integrated Marketing Communication provides an information to the purchasing policy of organic product

Date Create	:	26/08/2020
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_0474
Collection ID	:	11_0474

Source :
Humanities & Social Sciences Reviews Vol 7, No 3, 2019

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/predicting-the-influence-of-integrated-marketing-communication-on-intention-to-buy-organic-product-an-empirical-study-16073.html

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