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UEU » Journal » Akuntansi
Posted by [email protected] at 26/08/2020 10:11:55 • 455 Views
PREDICTING THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON INTENTION TO BUY ORGANIC PRODUCT: AN EMPIRICAL STUDYCreated by :
Endang Ruswanti ( none )
Rilla Gantino Sabrina O. Sihombing
| Subject: | KOMUNIKASI
PEMASARAN | | Alt. Subject : | ORGANIC
PRODUCT | | Keyword: | MARKETING |
Description:
The aim of this research is to predict the effect of Integrated Marketing Communication (IMC) tools
(advertising, direct marketing, sales promotion, and personal selling) on consumers� intention to purchase organic
products in the specific supermarket in Indonesia. The results showed only direct marketing have positive significant on intention to buy the organic product. Integrated Marketing Communication provides an information to the purchasing policy of
organic product
| Date Create | : | 26/08/2020 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Journal-11_0474 | | Collection ID | : | 11_0474 |
Source :
Humanities & Social Sciences Reviews Vol 7, No 3, 2019
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2020 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/predicting-the-influence-of-integrated-marketing-communication-on-intention-to-buy-organic-product-an-empirical-study-16073.html
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 UEU-Journal-16073-11_0474.pdf - 560 KB
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