RESEARCH ON THE INFLUENCE MECHANISM OF TRUST AND LEGAL ISSUE ON CUSTOMER PURCHASE INTENTION: IN THE CONTEXT OF INDONESIA SOCIAL MEDIA

Customers are the determinants factor in determining the development of company in performing their businesses. Essentially, without the presence of customers or prospects customers the realization of the economic activities in term of businesses will lead to no directions. In present time, company does not only concern about the product oriented when company want to implement their business. Today s companies are increasingly recognizing the importance of approaching the customers especially with technological advances to make it easier to reach the customers or prospects. A good company is certainly a company that has ability to acknowledge the needs and wants of the present market on the customers point of view. The company realized the occurrence of the market environment has become more digital which indirectly led the company to learn the market shift and engage with the present technology to date. Moreover, social media platforms is one tools that has become the society main activity which cannot be separate from them. Marketing is the delivery value (product or company) provided to consumers while building a good relationship among customer. Companies that can well manage and understand their customers will certainly get reciprocity in the form of benefits for the company. Company can increase their value by accelerating the effort on social media marketing with the purposes to achieve a better output. Through the adoption of social media platforms for company, it assists company to create a better idea regarding either prospect or present customers. Hence, the study has concern to provide some advance knowledge regarding the behavior of the Indonesian customers in present time.

1.  UEU-PhD-22910-4_0005.pdf - 1601 KB