THE ACCEPTANCE OF HOME VISIT PROGRAM ON HOSPITAL: MODIFICATION OF THE TECHNOLOGY ACCEPTANCE MODEL

Decision-making process to accept a program is influenced by a range of stimuli either originating internally such as psychology, attitude, taste, traits, or external such as the program itself that is attractive, economic factor, culture, as well as technology. Hospitals as one company engaged in services also have the same goals in order to survive and provide services and earn revenue.Thesegoals can only be obtained if the company can meet the needs and desires of customers and can provide satisfaction. Hospitals are trying to make innovations to improve Bed Occupancy Rate (BOR) as an indicator of a hospital�s health. Bed Occupancy Rate (BOR) is the percentage of bed usage in a given time unit. This study was conducted with the aim to know the perception of hospital customer to home visit program conducted on the hospital industry in Indonesia.The researchers tested two crucial aspects in the technology acceptance theory namely perceived usefulness and perceived ease of use taking into account level of customer trust into the research model. This theory is mainly used to see how the pattern of acceptance of respondents to technology. However, the theory is modified and tested to be applied to acceptance of home visit program of hospital customers.Hospital management is starting to realize the importance of delivering services focusing on customer expectations and satisfaction. Hospitals make efforts in order to provide satisfaction to customers by providing a program that is easy to understand and give benefits to customers or implementing innovative programs that can attract customers to visit the hospital. The characteristics of innovations, as perceived by individuals, help to explain their different rates of adoption. The results indicate that the home visit program not only is perceived usefulness significantly in childbirth (before, during, and after delivery), but it also is perceived easy to implement. The two factors influence the level of trust and interest to give birth at hospital significantly. The findings show that the technology acceptance model (TAM) may also be used in health research, particularly on program acceptance-in this case: home visit program. The TAM is commonly used in research of the broad field.

1.  UEU-Proceeding-22382-14_0101.pdf - 479 KB

1. THE ACCEPTANCE OF HOME VISIT PROGRAM ON HOSPITAL: MODIFICATION OF THE TECHNOLOGY ACCEPTANCE MODEL
   https://www.scitepress.org/Papers/2018/99493/

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