THE INTENTION OF ORIGIN INFLUENCE IMAGE COUNTRY TO BUY SMARTPHONE IN INDONESIA: CASE STUDY ON SAMSUNG BRAND

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 20/06/2022 16:54:41 • 333 Views

THE INTENTION OF ORIGIN INFLUENCE IMAGE COUNTRY TO BUY SMARTPHONE IN INDONESIA: CASE STUDY ON SAMSUNG BRAND

Created by :
Hendro ( 20180103019 )
Tantri Yanuar Rahmat Syah

Subject:	NIAT PEMBELIAN PONSEL PINTAR
Alt. Subject :	PURCHASE INTENTION SMART PHONE
Keyword:	Country-of-origin brand equity brand preference purchase intention

Date Create	:	20/06/2022
Type	:	Text
Format	:	pdf
Language	:	English
Identifier	:	UEU-Journal-11_2894
Collection ID	:	11_2894

Source :
JoMA, Vol. 04, No. 02, 2020

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-intention-of-origin-influence-image-country-to-buy-smartphone-in-indonesia-case-study-on-samsung-brand-25713.html

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