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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 05/06/2018 14:21:53 • 341 Views
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA INDUSTRI KULINER DI JAKARTACreated by :
WIDYA VERANI ( 201411053 )
| Subject: | JASA
LOKASI
PEMBELI | | Alt. Subject : | SERVICES
LOCATIONS
CUSTOMERS | | Keyword: | kualitas pelayanan
lokasi
kepuasan pelanggan
loyalitas pelanggan |
Description:
Banyaknya masyarakat yang suka makan di restoran mengakibatkan meningkatnya jumlah restoran, membuat persaingan dalam dunia usaha bisnis kuliner menjadi ketat. Untuk menghadapi situasi ini, setiap restoran harus mampu mengatur strategi agar pelanggan merasa puas dan restoran tetap dapat bertahan dan bersaing.
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan lokasi terhadap loyalitas pelanggan melaui kepuasan pelanggan waroeng spesial sambal tanjung duren utara. Populasi dalam penelitian ini tidak diketahui sehingga sampel menggunakan quota sampling dengan teknik purposive sampling dan mendapatkan sampel berjumlah 104 responden dari pelanggan yang berkunjung dan makan di waroeng spesial sambal.
Hasil penelitian berdasarkan analisis jalur menggunakan uji sobel menunjukkan bahwa variabel kualitas pelayanan mempengaruhi loyalitas pelanggan secara langsung maupun secara tidak langsung melalui kepuasanpelanggan. Variabel lokasi berpengaruh terhadap loyalitas secara langsung namun tidak berpengaruh secara tidak langsung. Dan kepuasan pelanggan berpengaruh terhadap loyalitas
| Date Create | : | 05/06/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411053 | | Collection ID | : | 201411053 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-dan-lokasi-terhadap-loyalitas-pelanggan-melalui-kepuasan-pelanggan-pada-industri-kuliner-di-jakarta-10767.html
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 UEU-Undergraduate-10767-COVER.Image.Marked.pdf - 154 KB- UEU-Undergraduate-10767-PENGESAHAN.Image.Marked.pdf - 381 KB
- UEU-Undergraduate-10767-PERSETUJUAN.Image.Marked.pdf - 354 KB
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- UEU-Undergraduate-10767-ABSTRAK.Image.Marked.pdf - 205 KB
- UEU-Undergraduate-10767-ABSTRACT.Image.Marked.pdf - 205 KB
- UEU-Undergraduate-10767-RIWAYAT HIUDP.Image.Marked.pdf - 209 KB
- UEU-Undergraduate-10767-DAFTAR ISI.Image.Marked.pdf - 331 KB
- UEU-Undergraduate-10767-DAFTAR TABEL.Image.Marked.pdf - 206 KB
- UEU-Undergraduate-10767-DAFTAR GAMBAR.Image.Marked.pdf - 206 KB
- UEU-Undergraduate-10767-DAFTAR LAMPIRAN.Image.Marked.pdf - 204 KB
- UEU-Undergraduate-10767-DAFTAR PUSTAKA.Image.Marked.pdf - 429 KB
- UEU-Undergraduate-10767-LAMPIRAN 1.Image.Marked.pdf - 377 KB
- UEU-Undergraduate-10767-LAMPIRAN 2.Image.Marked.pdf - 272 KB
- UEU-Undergraduate-10767-LAMPIRAN 3.Image.Marked.pdf - 414 KB
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- UEU-Undergraduate-10767-LAMPIRAN 5.Image.Marked.pdf - 275 KB
- UEU-Undergraduate-10767-LAMPIRAN 6.Image.Marked.pdf - 220 KB
- UEU-Undergraduate-10767-LAMPIRAN 7.Image.Marked.pdf - 281 KB
- UEU-Undergraduate-10767-LAMPIRAN 8.Image.Marked.pdf - 1479 KB
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- UEU-Undergraduate-10767-BAB I.Image.Marked.pdf - 400 KB
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1. UEU-Undergraduate-10767-BABII.Image.Marked.pdf - 406 KB
2. UEU-Undergraduate-10767-BABIII.Image.Marked.pdf - 544 KB
3. UEU-Undergraduate-10767-BABIV.Image.Marked.pdf - 1169 KB
4. UEU-Undergraduate-10767-BABV.Image.Marked.pdf - 221 KB
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