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UEU » Journal » Manajemen Posted by [email protected] at 04/12/2020 12:12:30 • 267 Views
PENINGKATAN KETRAMPILAN ENTREPRENEURSHIP IBU-IBU PKK
GRAND BINTARO ASRI SAWAH LAMA CIPUTAT TANGSELCreated by :
Nia Puspita Hapsari ( none ) Rilla Gantino Sabrina Oktoria S
Subject: | KEWIRAUSAHAAN PEMASARAN | Alt. Subject : | ENTREPRENEURSHIP FINANCIAL MANAGEMENT | Keyword: | MARKETING MANAJEMEN KEUANGAN |
Description:
Ketrampilan ibu-ibu perlu ditingkatkan seiring dengan kemajuan perkembangan teknologi. Terutama
ibu-ibu yang sudah memiliki bisnis kue dan catering, sehingga agar selalu mengikuti perkembangan
keinginan konsumen diperlukan pelatihan kewirausahaan. Masalah pengabdian masyarakat adalah
ibu-ibu PKK yang bergerak dalam kewirausahaan snack, catering, laundry, dan minuman belum
terdaftar di BPOM, belum memiliki merek, belum ada pembukuan, cara pemasaran baru
menggunakan contact whatsapp sehingga konsumen hanya yang tinggal di komplek tersebut. Untuk
itu pengabdian masyarakat perlu dilakukan di komplek Grand Bintaro Asri, Sawah Lama, CiputatTangerang
Selatan. Adapun tujuan pengabdian masyarakat adalah untuk membantu ibu-ibu PKK
Grand Bintaro Asri agar lebih maju dalam berwirausaha baik manajemen maupun pemasaran produk
memberi nama merek agar mudah dikenal dan membedakan dengan produk sejenis. Melalui pelatihan
kewirausahaan ini diharapkan ibu-ibu dapat menambah wawasan manajemen dan keuangan serta
mampu membuat merek produknya dan mampu memasarkan produknya dengan efektif. Ketrampilan
yang telah dilaksanakan adalah pengetahuan kewirausahaan, manajemen keuangan, manajemen
pemasaran, membuat nama merek dan memiliki ketrampilan inovasi produk.
Alt. Description
Improving the skills of mothers needs to be improved in line with technological progress. Especially
mothers who already have a cake and catering business, so that always follow the development of
consumer desire required entrepreneurship training. The problem of community service is PKK
mothers who are engaged in snack, catering, laundry, beverage not yet registered in BPOM, have no
brand, no bookkeeping yet, new way of marketing using contact whatsapp so that only consumers who
live in the complex. For that community service needs to be done in the complex of Grand Bintaro
Asri, Sawah Lama, Ciputat-Tangerang Selatan. The purpose of community service is to help mothers
PKK Grand Bintaro Asri to be more advanced in entrepreneurship both management and marketing
of products give the brand name to be easily recognized and distinguish with similar products.
Through this entrepreneurial training, it is expected that mothers can add management and financial
insight and able to make their product brand and able to market their products effectively. Skills that
have been implemented are entrepreneurial knowledge, financial management, marketing
management, create a brand name and have product innovation skills
Contributor | : |
- Endang Ruswanti
- M. Unggul Januarko
| Date Create | : | 04/12/2020 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Journal-11_0627 | Collection ID | : | 11_0627 |
Source : Jurnal Abdimas Volume 4 Nomor 2, Maret 2018
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/peningkatan-ketrampilan-entrepreneurship-ibuibu-pkkgrand-bintaro-asri-sawah-lama-ciputat-tangsel-17479.html
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