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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 20/10/2013 10:36:24  •  3556 Views


ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING)

Created by :
ORLAND JORGE IMANUEL ( 2008-11-097 )



SubjectANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING)
Alt. Subject ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING)
KeywordPEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING)

Description:

Metode Penelitian yang digunakan adalah metode deskriptif kuantitatif. Teknik pengumpulan data yang dilakukan adalah studi lapangan dengan melakukan survey dan studi pustaka. Data primer yang dikumpulkan dari 100 responden melalui penyebaran kuesiober. Sampel dalam penelitian ini diambil dengan menggunakan teknik quota dan purposive sampling. Berdasarkan fungsi diskriminan dapat disimpulkan bahwa ternyata dari kedua variabel tersebut ternyata variabel manfaat dalam bertransaksi yang paling dominan dalam mempengaruhi keputusan pembelian konsumen melalui media online (e-Marketing). Berdasarkan hasil perhitungan Zscore, didapatkan kecenderungan perilaku konsumen dimasa yang akan dating dalam keputusan pembelian ( jarang atau sering) yauitu lebih banyak konsumen yang sering membeli dibandingkan dengan konsumen yang jarang membeli.

Contributor:
  1. Dra. Iin E. Mardiani,ME
Date Create:20/10/2013
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-2008-11-097
Collection ID:2008-11-097


Source :
Perpustakaan Esa Unggul

Relation Collection:
Universitas Esa Unggul

Coverage :
Sivitas Akademika Universitas Esa Unggul

Rights :
Copyright @2013 by UEU Library


Publication URL :
https://digilib.esaunggul.ac.id/analisis-keputusan-pembelian-konsumen-melalui-media-online-e-marketing-926.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-926-cover.pdf - 68 KB
  2.  UEU-Undergraduate-926-pernyataan.pdf - 167 KB
  3.  UEU-Undergraduate-926-persetujuan.pdf - 76 KB
  4.  UEU-Undergraduate-926-pengesahan.pdf - 100 KB
  5.  UEU-Undergraduate-926-kata pengantar.pdf - 68 KB
  6.  UEU-Undergraduate-926-abstrak.pdf - 68 KB
  7.  UEU-Undergraduate-926-daftar isi.pdf - 66 KB
  8.  UEU-Undergraduate-926-DAFTAR PUSTAKA.pdf - 31 KB
  9.  UEU-Undergraduate-926-BAB I .pdf - 64 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-926-BAB II .pdf - 113 KB
  2. UEU-Undergraduate-926-BAB III orland.pdf - 137 KB
  3. UEU-Undergraduate-926-BAB IV.pdf - 84 KB
  4. UEU-Undergraduate-926-BAB V.pdf - 176 KB
  5. UEU-Undergraduate-926-BAB VI.pdf - 45 KB

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(E- , KONSUMEN , MARKETING) , MEDIA , MELALUI , ONLINE , PEMBELIAN , PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING)



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