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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 20/10/2013 10:36:24 • 3965 Views
ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING)Created by :
ORLAND JORGE IMANUEL ( 2008-11-097 )
| Subject: | ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING) | | Alt. Subject : | ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING) | | Keyword: | PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING) |
Description:
Metode Penelitian yang digunakan adalah metode deskriptif kuantitatif. Teknik pengumpulan data yang dilakukan adalah studi lapangan dengan melakukan survey dan studi pustaka. Data primer yang dikumpulkan dari 100 responden melalui penyebaran kuesiober. Sampel dalam penelitian ini diambil dengan menggunakan teknik quota dan purposive sampling.
Berdasarkan fungsi diskriminan dapat disimpulkan bahwa ternyata dari kedua variabel tersebut ternyata variabel manfaat dalam bertransaksi yang paling dominan dalam mempengaruhi keputusan pembelian konsumen melalui media online (e-Marketing).
Berdasarkan hasil perhitungan Zscore, didapatkan kecenderungan perilaku konsumen dimasa yang akan dating dalam keputusan pembelian ( jarang atau sering) yauitu lebih banyak konsumen yang sering membeli dibandingkan dengan konsumen yang jarang membeli.
| Contributor | : |
- Dra. I�in E. Mardiani,ME
| | Date Create | : | 20/10/2013 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-2008-11-097 | | Collection ID | : | 2008-11-097 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/analisis-keputusan-pembelian-konsumen-melalui-media-online-e-marketing-926.html
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2. UEU-Undergraduate-926-BAB III orland.pdf - 137 KB
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4. UEU-Undergraduate-926-BAB V.pdf - 176 KB
5. UEU-Undergraduate-926-BAB VI.pdf - 45 KB
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