EVALUATING MARKETING ACTIVITIES THROUGH THE SERVICE QUALITY IN THE FINANCIAL SECTOR

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 16/06/2021 16:06:36 • 274 Views

EVALUATING MARKETING ACTIVITIES THROUGH THE SERVICE QUALITY IN THE FINANCIAL SECTOR

Created by :
Moehamad Unggul Januarko ( 0305018201 )

Subject:	KUALITAS MANAJEMEN PEMASARAN
Alt. Subject :	CUSTOMER RELATIONSHIP MARKETING
Keyword:	HUBUNGAN PELANGGAN

Alt. Description

The purpose of this first study, continuing limitations of the study A Ahlak and Al-Nawas (2010 ) This study uses research object seven banks include Bank Mandiri, Bank Permata, BNI, BRI, Danamon, BCA, and BTN. Second to investigate and evaluate the activities of marketing and quality relationship banking arrangements. To analyze the data collected from a random sample of 124 clients drawn from the five dimensions of commercial banks in Indonesia, the quality of the relationship is used to identify the structural characteristics of the relationship between the management of the bank s employees and customers. The results of the empirical research is four things. First, greater employee orientation relational and customers produce higher quality relationships. Second, a better financial providers (employees ) attributes produce higher quality relationships. Third, the higher the quality of relationships that lead to better continuity of relationships. Fourth, committed client relationships generate client satisfaction, loyalty, word of mouth influence as a promotional tool. This in turn contributed to an increase in the bank s image.

Date Create	:	16/06/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_1465
Collection ID	:	11_1465

Source :
ktualita Manajemen Volume 10 Nomor 2 Juli 2016

Relation Collection:
Civitas Akademika Universitas Esa Unggul

Coverage :
Fakultas Ekonomi dan Bisnis

Rights :
@2021 perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/evaluating-marketing-activities-through-the-service-quality-in-the-financial-sector-20349.html

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