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UEU » Research Report » Manajemen
Posted by [email protected] at 21/03/2018 14:07:10  •  665 Views


MODEL PEMBENTUKAN KEPUTUSAN PEMBELIAN BERDASARKAN BRAND EQUITY PADA KONSUMEN SEPEDA MOTOR TAHUN KE-2

Created by :
Ir. Jatmiko, MM ( 0315026303 )
Ari Anggarani WPT, SE, MM



SubjectCITRA MERK
KEPUTUSAN PEMBELIAN
STRATEGI PEMASARAN
Alt. Subject BRAND EQUITY
PURCHASING DECISION
MARKETING STRATEGY
KeywordBRAND IMAGE
PURCHASING INTENTION
MARKETING STRATEGY
Date Create:21/03/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Research-16_0191
Collection ID:16_0191


Source :
PENELITIAN HIBAH INTERNAL

Relation Collection:
Fakultas Ekonomi Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2018 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/model-pembentukan-keputusan-pembelian-berdasarkan-brand-equity-pada-konsumen-sepeda-motor-tahun-ke2-10153.html




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BRAND , BRAND IMAGE , IMAGE , INTENTION , MARKETING , MARKETING STRATEGY , PURCHASING , PURCHASING INTENTION , STRATEGY



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