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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 12/07/2013 14:03:47  •  4094 Views


SIKAP DAN MINAT BELI PEMAIN BASKET SMA BPK PENABUR 7 CIPINANG INDAH TERHADAP IKLAN TVC SEPATU PIERO 2011 AMAZE PRO

Created by :
MUHAMMAD ISMAN THOYIB ( 200851007 )



SubjectMINAT BELI
BASKET
SENSUS
Alt. Subject BUYING INTEREST
BASKETBALL
CENSUS
KeywordTVC
TARGET MARKET

Description:

Penelitian ini mengangkat judul �Sikap dan Minat Beli Pemain Basket SMA BPK Penabur 7 Cipinang Indah terhadap Iklan TVC Sepatu Piero 2011 Amaze Pro�Dalam penelitian ini peneliti mencoba meneliti tentang sikap dean minat pemain basket siswa SMK BPK Penabur yang merupakan segmen atau target market dari produk sepatu tersebut. Penelitian ini menggunakan teknik sampling, sampel nonprobabilitas dengan rancangan sampling sensus (sensus sampling ). Populasi dari penelitian ini adalah seluruh pemain basket di SMK BPK Penabur 7 sebanyak 80 orang dan yang menjadi sampel sebanyak 74 orang. Dalam penelitian ini menggunakan metode survey kepada pemain basket yang menjadi responden dalam penelitian ini. Dari hasil penelitian ini dapat disimpulkan bahwa sikap dan minat terhadap TVC produk sepatu Piero Amaze Pro sikap 51,35 % minat 62,17 %. Untuk itu menurut peneliti TVC Poduk sepatu Piero harus lebih ditingkatkan terutama pada tataran awareness agar pesan didalam iklan ini dapat diterima dengan baik bagi target segmen yang dituju.

Contributor:
  1. Euis Nurul Bahriyah, SE. M.Si
Date Create:12/07/2013
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Undergraduate-200851007
Collection ID:200851007


Source :
Undergraduate theses communication faculty

Relation Collection:
Universitas Esa Unggul

Coverage :
Sivitas Akademika Universitas Esa Unggul

Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library


Publication URL :
https://digilib.esaunggul.ac.id/sikap-dan-minat-beli-pemain-basket-sma-bpkpenabur-7-cipinang-indah-terhadap-iklan-tvc-sepatu-piero-2011-amaze-pro-145.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-145-COVER.pdf - 26 KB
  2.  UEU-Undergraduate-145-ABSTRAC1.pdf - 16 KB
  3.  UEU-Undergraduate-145-KATA PENGANTAR.pdf - 11 KB
  4.  UEU-Undergraduate-145-DAFTAR ISI.pdf - 24 KB
  5.  UEU-Undergraduate-145-DAFTAR TABEL DAN GAMBAR.pdf - 38 KB
  6.  UEU-Undergraduate-145-DAFTAR LAMPIRAN.pdf - 21 KB
  7.  UEU-Undergraduate-145-BAB I.pdf - 20 KB
  8.  UEU-Undergraduate-145-DAFTAR PUSTAKA.pdf - 29 KB
  9.  UEU-Undergraduate-145-LAMPIRAN.pdf - 267 KB
  10.  UEU-Undergraduate-145-HALAMAN PERSETUJUAN.pdf - 160 KB
  11.  UEU-Undergraduate-145-HALAMAN PENGESAHAN.pdf - 160 KB
  12.  UEU-Undergraduate-145-HALAMAN PERNYATAAN KEASLIAN.pdf - 537 KB

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  3. UEU-Undergraduate-145-4.pdf - 87 KB
  4. UEU-Undergraduate-145-5.pdf - 14 KB

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