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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 20/05/2016 11:24:43 • 854 Views
ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVOCreated by :
RM. ARGA BAYU RAKASIWI ( 201111207 )
| Subject: | KUALITAS
MEREK
PEMBELIAN | | Alt. Subject : | QUALITY
BRAND
PURCHASE | | Keyword: | kualitas produk
citra merek
harga
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh antara kualitas produk, citra merek dan harga terhadap keputusan pembelian laptop lenovo. Kualitas produk, citra merek dan harga menjadi variabel independen sedangkan keputusan pembelian menjadi variabel dependent. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Responden penelitian ini adalah konsumen yang memakai dan menggunakan laptop lenovo. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menunjukan bahwa kualitas produk memiliki signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh signifikan terhadap keputusan pembelian, dan harga memiliki pengaruh signifikan terhadap keputusan pembelian. Kualitas produk, citra merek dan harga berpengaruh secara bersama- sama terhadap keputusan pembelian. harga paling dominan terhadap keputusan pembelian.
| Date Create | : | 20/05/2016 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201111207 | | Collection ID | : | 201111207 | | Call Number | : | 11-2016-S007 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-kualitas-produk-citra-merek-dan-harga-terhadap-keputusan-pembelian-laptop-lenovo-7112.html
[ Free Download - Free for All ]
 UEU-Undergraduate-7112-cover.pdf - 29 KB- UEU-Undergraduate-7112-pengesahan.pdf - 889 KB
- UEU-Undergraduate-7112-persetujuan.pdf - 1821 KB
- UEU-Undergraduate-7112-kata pengantar.pdf - 28 KB
- UEU-Undergraduate-7112-abstrak.pdf - 104 KB
- UEU-Undergraduate-7112-daftar isi.pdf - 42 KB
- UEU-Undergraduate-7112-daftar gambar.pdf - 38 KB
- UEU-Undergraduate-7112-daftar tabel.pdf - 38 KB
- UEU-Undergraduate-7112-kuesioner.pdf - 50 KB
- UEU-Undergraduate-7112-Lampiran.pdf - 53 KB
- UEU-Undergraduate-7112-tabulasi.pdf - 31 KB
- UEU-Undergraduate-7112-daftar pustaka.pdf - 40 KB
- UEU-Undergraduate-7112-bab1.pdf - 62 KB
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1. UEU-Undergraduate-7112-bab2.pdf - 415 KB
2. UEU-Undergraduate-7112-bab3.pdf - 180 KB
3. UEU-Undergraduate-7112-bab4.pdf - 156 KB
4. UEU-Undergraduate-7112-bab5.pdf - 70 KB
5. UEU-Undergraduate-7112-bab6.pdf - 48 KB
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