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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 23/09/2016 10:21:54  •  367 Views


PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MOTOR YAMAHA BYSON DI JAKARTA BARAT)

Created by :
HERU SAPUTRA ( 201211021 )



SubjectKUALITAS
HARGA
PEMBELIAN
Alt. Subject QUALITY
PRICES
PURCHASE
Keywordkualitas produk
harga
keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Produk dan Harga Terhadap keputusan pembelian sepeda motor yamaha byson diwilayah jakarta barat. Teknik analisis data menggunakan analisis regresi linier berganda. Sampel yang di ambil sebanyak 165 responden yakni seluruh Pembeli dan pengguna sepeda motor yamaha byson diwilayah jakarta barat. penentuan sample dengan teknik kuota sampling. Bedasarkan hasil penelitian dapat disimpulkan bahwa (a) Kualitas Produk berpengaruh positif terhadap Keputusan Pembelian Sepeda Motor Yamaha Byson diwilayah Jakarta Barat (b) Harga berpengaruh positif terhadap Keputusan Pembelian Sepeda Motor Yamaha Byson diwilayah Jakarta Barat (c) Kualitas produk dan harga berpengaruh positif secara simultan terhadap Keputusan Pembelian Sepeda Motor Yamaha Byson diwilayah Jakarta Barat. Saran penelitian ini adalah PT Yamaha Indonesia Motor Manufacuring (YIMM) terus meningkatkan dan melakukan inovasi-inovasi produk sepeda motornya yang lebih menarik salah satunya meningkatkan kualitas produk menyesuaikan harga agar bisa terjangkau untuk konsumen.

Date Create:23/09/2016
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201211021
Collection ID:201211021
Call Number:11-2016-S121


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekoonomi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-dan-harga-terhadap-keputusan-pembelian-studi-kasus-motor-yamaha-byson-di-jakarta-barat-7584.html




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  1.  UEU-Undergraduate-7584-cover.pdf - 26 KB
  2.  UEU-Undergraduate-7584-pengesahan.pdf - 1769 KB
  3.  UEU-Undergraduate-7584-persetujuan.pdf - 1671 KB
  4.  UEU-Undergraduate-7584-abstrak.pdf - 25 KB
  5.  UEU-Undergraduate-7584-kata pengantar.pdf - 52 KB
  6.  UEU-Undergraduate-7584-daftar isi.pdf - 53 KB
  7.  UEU-Undergraduate-7584-daftar tabel.pdf - 53 KB
  8.  UEU-Undergraduate-7584-daftar lampiran.pdf - 53 KB
  9.  UEU-Undergraduate-7584-daftar pustaka.pdf - 335 KB
  10.  UEU-Undergraduate-7584-kuesioner.pdf - 51 KB
  11.  UEU-Undergraduate-7584-lampiran.pdf - 152 KB
  12.  UEU-Undergraduate-7584-bab1.pdf - 335 KB

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  2. UEU-Undergraduate-7584-bab3.pdf - 334 KB
  3. UEU-Undergraduate-7584-bab4.pdf - 335 KB
  4. UEU-Undergraduate-7584-bab5.pdf - 335 KB

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harga , keputusan , keputusan pembelian , kualitas , kualitas produk , pembelian , produk



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