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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 23/09/2016 10:21:54 • 367 Views
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MOTOR YAMAHA BYSON DI JAKARTA BARAT)Created by :
HERU SAPUTRA ( 201211021 )
| Subject: | KUALITAS
HARGA
PEMBELIAN | | Alt. Subject : | QUALITY
PRICES
PURCHASE | | Keyword: | kualitas produk
harga
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Produk dan Harga Terhadap keputusan pembelian sepeda motor yamaha byson diwilayah jakarta barat. Teknik analisis data menggunakan analisis regresi linier berganda. Sampel yang di ambil sebanyak 165 responden yakni seluruh Pembeli dan pengguna sepeda motor yamaha byson diwilayah jakarta barat. penentuan sample dengan teknik kuota sampling.
Bedasarkan hasil penelitian dapat disimpulkan bahwa (a) Kualitas Produk berpengaruh positif terhadap Keputusan Pembelian Sepeda Motor Yamaha Byson diwilayah Jakarta Barat (b) Harga berpengaruh positif terhadap Keputusan Pembelian Sepeda Motor Yamaha Byson diwilayah Jakarta Barat (c) Kualitas produk dan harga berpengaruh positif secara simultan terhadap Keputusan Pembelian Sepeda Motor Yamaha Byson diwilayah Jakarta Barat. Saran penelitian ini adalah PT Yamaha Indonesia Motor Manufacuring (YIMM) terus meningkatkan dan melakukan inovasi-inovasi produk sepeda motornya yang lebih menarik salah satunya meningkatkan kualitas produk menyesuaikan harga agar bisa terjangkau untuk konsumen.
| Date Create | : | 23/09/2016 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201211021 | | Collection ID | : | 201211021 | | Call Number | : | 11-2016-S121 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekoonomi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-dan-harga-terhadap-keputusan-pembelian-studi-kasus-motor-yamaha-byson-di-jakarta-barat-7584.html
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 UEU-Undergraduate-7584-cover.pdf - 26 KB- UEU-Undergraduate-7584-pengesahan.pdf - 1769 KB
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- UEU-Undergraduate-7584-abstrak.pdf - 25 KB
- UEU-Undergraduate-7584-kata pengantar.pdf - 52 KB
- UEU-Undergraduate-7584-daftar isi.pdf - 53 KB
- UEU-Undergraduate-7584-daftar tabel.pdf - 53 KB
- UEU-Undergraduate-7584-daftar lampiran.pdf - 53 KB
- UEU-Undergraduate-7584-daftar pustaka.pdf - 335 KB
- UEU-Undergraduate-7584-kuesioner.pdf - 51 KB
- UEU-Undergraduate-7584-lampiran.pdf - 152 KB
- UEU-Undergraduate-7584-bab1.pdf - 335 KB
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1. UEU-Undergraduate-7584-bab2.pdf - 334 KB
2. UEU-Undergraduate-7584-bab3.pdf - 334 KB
3. UEU-Undergraduate-7584-bab4.pdf - 335 KB
4. UEU-Undergraduate-7584-bab5.pdf - 335 KB
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