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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 31/10/2019 15:37:02 • 412 Views
REPRESENTASI WANITA MODERN DALAM IKLAN KOSMETIK: ANALISIS SEMIOTIKA TERHADAP MEREK WARDAH VERSI A TRUE MULTITASKERCreated by :
GIZCKA ULFA ARIANTI ( 201252017 )
| Subject: | IKLAN
WANITA
KOSMETIK | | Alt. Subject : | ADVERTISEMENT
WOMAN
COSMETICS | | Keyword: | wanita modern
wardah
kosmetik |
Description:
Penelitian ini bertujuan untuk mengetahui sistem tanda yang melingkupi pemaknaan representasi wanita modern baik dari segi visual maupun audio dalam iklan kosmetik Wardah versi A True Multitasker melalui analisis semiotika model Charles Sanders Peirce. Hasil penelitian ini merupakan interpretasi dari pesan dan makna yang ditampilkan dalam 16 scene di iklan tersebut. Berdasarkan dengan apa yang
penulis teliti, dapat disimpulkan bahwa interpretant yang ada pada keseluruhan
iklan kosmetik Wardah versi A True Multitasker menunjukkan kesesuaian dengan apa yang ditampilkan pada setiap scene, yaitu wanita modern merupakan sosok yang aktif , percaya diri, mandiri, dan juga mengikuti perkembangan yang ada pada saat ini.
| Contributor | : |
- Ikbal Rachmat, ST., MT
| | Date Create | : | 31/10/2019 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201252017 | | Collection ID | : | 201252017 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2019 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/representasi-wanita-modern-dalam-iklan-kosmetik-analisis-semiotika-terhadap-merek-wardah-versi-a-true-multitasker-13624.html
[ Free Download - Free for All ]
 UEU-Undergraduate-13624-COVER.Image.Marked.pdf - 297 KB- UEU-Undergraduate-13624-lembar pengesahan.Image.Marked.pdf - 341 KB
- UEU-Undergraduate-13624-lembar pernyataan skripsi.Image.Marked.pdf - 370 KB
- UEU-Undergraduate-13624-lembar persetujuan sidang.Image.Marked.pdf - 312 KB
- UEU-Undergraduate-13624-ABSTRAK.Image.Marked.pdf - 317 KB
- UEU-Undergraduate-13624-DAFTAR ISI.Image.Marked.pdf - 322 KB
- UEU-Undergraduate-13624-DAFTAR PUSTAKA.Image.Marked.pdf - 329 KB
- UEU-Undergraduate-13624-lampiran.Image.Marked.pdf - 1913 KB
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1. UEU-Undergraduate-13624-BAB1.Image.Marked.pdf - 332 KB
2. UEU-Undergraduate-13624-BAB2.Image.Marked.pdf - 460 KB
3. UEU-Undergraduate-13624-BAB3.Image.Marked.pdf - 323 KB
4. UEU-Undergraduate-13624-BAB4.Image.Marked.pdf - 2540 KB
5. UEU-Undergraduate-13624-BAB5.Image.Marked.pdf - 313 KB
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