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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 04/06/2018 13:39:53 • 663 Views
PENGARUH DIFERENSIASI PRODUK, HARGA DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI LIPSTIK WARDAH (STUDI KASUS DI WILAYAH JAKARTA BARAT)Created by :
VERA MONICA ( 201311142 )
| Subject: | PRODUK
CITRA MERK
PEMBELI | | Alt. Subject : | PRODUCT
BRAND IMAGE
BUYERS | | Keyword: | diferensiasi produk
harga
kepercayaan merek
minat beli |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh diferensiasi produk (X1), harga (X2), dan kepercayaan merek (X3) terhadap minat beli lipstik wardah di wilayah Jakarta Barat. Metode penelitian yang digunakan pada pengambilan sampel adalah metode purposive sampling dengan jumlah sampel sebanyak100 responden. Responden penelitian ini adalah wanita yang pernah membeli dan menggunakan produk lipstik wardah di wilayah Jakarta Barat. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reliabilitas, Uji analisis regresi linier berganda.
Hasil penelitian menunjukkan bahwa diferensiasi produk tidak berpengaruh terhadap minat beli. Harga berpengaruh terhadap minat beli. Sedangkan kepercayaan merek berpengaruh terhadap minat beli.
| Date Create | : | 04/06/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311142 | | Collection ID | : | 201311142 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-diferensiasi-produk-harga-dan-kepercayaan-merek-terhadap-minat-beli-lipstik-wardah-studi-kasus-di-wilayah-jakarta-barat-10741.html
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 UEU-Undergraduate-10741-COVER.Image.Marked.pdf - 289 KB- UEU-Undergraduate-10741-LEMBAR PENGESAHAN.Image.Marked.pdf - 303 KB
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- UEU-Undergraduate-10741-ABSTRAK.Image.Marked.pdf - 272 KB
- UEU-Undergraduate-10741-DAFTAR ISI.Image.Marked.pdf - 281 KB
- UEU-Undergraduate-10741-DAF TAR PUSTAKA.Image.Marked.pdf - 288 KB
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- UEU-Undergraduate-10741-BABI.Image.Marked.pdf - 505 KB
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1. UEU-Undergraduate-10741-BABII.Image.Marked.pdf - 318 KB
2. UEU-Undergraduate-10741-BABIII.Image.Marked.pdf - 548 KB
3. UEU-Undergraduate-10741-BABIV.Image.Marked.pdf - 585 KB
4. UEU-Undergraduate-10741-BABV.Image.Marked.pdf - 295 KB
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