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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/05/2024 11:32:28  •  56 Views


ANALISIS PENGARUH DISPLAY PRODUCT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN SHOPPING EMOTION SEBAGAI VARIABEL INTERVENING

Created by :
YUNI IKRIMAH ( 201311182 )



SubjectDISPLAY PRODUCT
STORE ATMOSPHERE
IMPULSE BUYING
SHOPPING EMOTION
Alt. Subject DISPLAY PRODUCT
STORE ATMOSPHERE
IMPULSE BUYING
SHOPPING EMOTION
KeywordDisplay Product
Store Atmosphere
Shopping Emotion
dan Impulse Buying

Description:

Analisis Pengaruh Diplay Product dan Store Atmosphere terhadap Impulse Buying melalui Shopping Emotion pada Miniso Life Studi Kasus di Emporium Mall Pluit Jakarta Utara (di Bimbiing oleh Ir Jatmiko) Penelitian ini bertujuan untuk mengetahui pengaruh Display Product (X1) dan Store Atmosphere (X2) terhadap Impulse Buying (Y) melalui Shopping Emotion (Z) pada pengunjung Toko Miniso Life.. Metode penelitian yang digunakan pada pengambilan sampel adalah metode Purposive Sampling dengan jumlah sampel sebanyak 150 responden. Responden penelitian ini adalah masyarakat yang pernah berkunjung ke Toko Miniso Life cabang Emporium Mall Pluit di Jakarta Utara. dalam penelitian ini Uji yang digunakan adalah Uji Validitas, Uji Reliabilitas, Analisis Jalur (Path Analysis), dan Uji Determinasi. Hasil penelitian menunjukkan bahwa Display Product berpengaruh terhadap Shopping Emotion, Store Atmosphere berpengaruh terhadap Shopping Emotion, Display Product berpengaruh terhadap Impulse Buying, Store Atmosphere berpengaruh terhadap Impulse Buying, dan Shopping Emotion berpengaruh terhadap Impulse Buying. Selanjutnya Display Product berpengaruh terhadap Impulse Buying melalui Shopping Emotion dan Store Atmosphere berpengaruh terhadap Impulse Buying melalui Shopping Emotion.

Contributor:
  1. Ir. JATMIKO, MM
Date Create:17/05/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311182
Collection ID:201311182


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-display-product-dan-store-atmosphere-terhadap-impulse-buying-dengan-shopping-emotion-sebagai-variabel-intervening-33870.html




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  1.  UEU-Undergraduate-33870-COVER.Image.Marked.pdf - 209 KB
  2.  UEU-Undergraduate-33870-HALAMAN PENGESAHAN.Image.Marked.pdf - 534 KB
  3.  UEU-Undergraduate-33870-HALAMAN PERSETUJUAN.Image.Marked.pdf - 506 KB
  4.  UEU-Undergraduate-33870-ABSTRAK.Image.Marked.pdf - 273 KB
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  4. UEU-Undergraduate-33870-BAB5.Image.Marked.pdf - 315 KB
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Atmosphere , Buying , Display , Display Product , Emotion , Impulse , Product , Shopping , Shopping Emotion , Store , Store Atmosphere , dan , dan Impulse Buying



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