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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/05/2024 10:04:25  •  71 Views


PENGARUH HARGA TERHADAP NIAT BELI, DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING PADA TOKO ONLINE SAMWONSHOP

Created by :
RIA PANGESTU ( 201311496 )



SubjectPENGARUH HARGA
NIAT BELI
KEPERCAYAAN
VARIABEL INTERVENING
Alt. Subject INFLUENCE OF PRICE
PURCHASE INTENTION
BELIEFS
INTERVENING VARIABLES
KeywordHarga
Kepercayaan dan Niat Beli

Description:

Penelitian ini bertujuan untuk : meneliti, menguji dan mengkaji Pengaruh harga terhadap Niat Beli dengan variabel Kepercayaan sebagai variabel Intervening pada toko online Samwonshop. Variabel independen pada penelitian ini adalah Harga ( X ) dan variabel intervening Kepercayaan ( Z ) serta variabel dependen Niat Beli ( Y ). Penelitian ini dilakukan di wilayah Jakarta. Sampel penelitian ini sebesar 100 orang. Data dikumpulkan langsung dari responden dengan menggunakan instrumen penelitian berupa kuesioner dan teknik analisis data menggunakan analysis path. Hasil penelitian ini variabel harga memiliki pengaruh positif signifikan terhadap kepercayaan, Kepercayaan tidak berpengaruh terhadap niat beli, Harga memiliki pengaruh signifikan terhadap niat beli.

Contributor:
  1. Dr. RINA ANINDITA, SE, MM
Date Create:17/05/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311496
Collection ID:201311496


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-harga-terhadap-niat-beli-dengan-kepercayaan-sebagai-variabel-intervening-pada-toko-online-samwonshop-33866.html




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  1.  UEU-Undergraduate-33866-COVER.Image.Marked.pdf - 540 KB
  2.  UEU-Undergraduate-33866-HALAMAN PENGESAHAN.Image.Marked.pdf - 526 KB
  3.  UEU-Undergraduate-33866-HALAMAN PERSETUJUAN.Image.Marked.pdf - 464 KB
  4.  UEU-Undergraduate-33866-HALAMAN KEASLIAN.Image.Marked.pdf - 193 KB
  5.  UEU-Undergraduate-33866-ABSTRAK.Image.Marked.pdf - 428 KB
  6.  UEU-Undergraduate-33866-UCAPAN TERIMAKASIH.Image.Marked.pdf - 561 KB
  7.  UEU-Undergraduate-33866-DAFTAR ISI.Image.Marked.pdf - 450 KB
  8.  UEU-Undergraduate-33866-DAFTAR TABEL.Image.Marked.pdf - 429 KB
  9.  UEU-Undergraduate-33866-DAFTAR GAMBAR.Image.Marked.pdf - 425 KB
  10.  UEU-Undergraduate-33866-DAFTAR GRAFIK.Image.Marked.pdf - 428 KB
  11.  UEU-Undergraduate-33866-DAFTAR LAMPIRAN.Image.Marked.pdf - 423 KB
  12.  UEU-Undergraduate-33866-DAFTAR PUSTAKA.Image.Marked.pdf - 561 KB
  13.  UEU-Undergraduate-33866-LAMPIRAN.Image.Marked.pdf - 2007 KB
  14.  UEU-Undergraduate-33866-BAB1.Image.Marked.pdf - 576 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-33866-BAB2.Image.Marked.pdf - 641 KB
  2. UEU-Undergraduate-33866-BAB3.Image.Marked.pdf - 736 KB
  3. UEU-Undergraduate-33866-BAB4.Image.Marked.pdf - 1060 KB
  4. UEU-Undergraduate-33866-BAB5.Image.Marked.pdf - 434 KB
  5. UEU-Undergraduate-33866-BAB6.Image.Marked.pdf - 435 KB

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Beli , Harga , Kepercayaan , Kepercayaan dan Niat Beli , Niat , dan



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