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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/05/2024 10:04:25 • 196 Views
PENGARUH HARGA TERHADAP NIAT BELI, DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING PADA TOKO ONLINE SAMWONSHOPCreated by :
RIA PANGESTU ( 201311496 )
| Subject: | PENGARUH HARGA
NIAT BELI
KEPERCAYAAN
VARIABEL INTERVENING | | Alt. Subject : | INFLUENCE OF PRICE
PURCHASE INTENTION
BELIEFS
INTERVENING VARIABLES | | Keyword: | Harga
Kepercayaan dan Niat Beli |
Description:
Penelitian ini bertujuan untuk : meneliti, menguji dan mengkaji Pengaruh harga terhadap Niat Beli dengan variabel Kepercayaan sebagai variabel Intervening pada toko online Samwonshop. Variabel independen pada penelitian ini adalah Harga ( X ) dan variabel intervening Kepercayaan ( Z ) serta variabel dependen Niat Beli ( Y ). Penelitian ini dilakukan di wilayah Jakarta. Sampel penelitian ini sebesar 100 orang. Data dikumpulkan langsung dari responden dengan menggunakan instrumen penelitian berupa kuesioner dan teknik analisis data menggunakan analysis path. Hasil penelitian ini variabel harga memiliki pengaruh positif signifikan terhadap kepercayaan, Kepercayaan tidak berpengaruh terhadap niat beli, Harga memiliki pengaruh signifikan terhadap niat beli.
| Contributor | : |
- Dr. RINA ANINDITA, SE, MM
| | Date Create | : | 17/05/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311496 | | Collection ID | : | 201311496 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-harga-terhadap-niat-beli-dengan-kepercayaan-sebagai-variabel-intervening-pada-toko-online-samwonshop-33866.html
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