EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : [email protected]
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
[email protected]








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 30/04/2018 16:58:56  •  449 Views


ANALISIS PENERAPAN MANAJEMEN HUMAS DALAM MEMBANGUN BRAND IMAGE HOTEL THE PAPANDAYAN

Created by :
NINDA AFRIYANDINI ( 201352147 )



SubjectBRAND
MERK
KEPUASAN
Alt. Subject BRAND
BRAND
CUSTOMER SATISFACTION
Keywordmanajemen humas
brand image
hotel the papandayan

Description:

Penelitian ini bertujuan untuk mempelajari secara langsung kegiatan manajemen humas di Hotel The Papandayan dan mengetahui strategi humas di Hotel The Papandayan dalam membangun brand image. Penelitian ini merupakan penelitian deskriptif kualitatif dengan metode studi kasus. Data yang digunakan dalam penelitian ini adalah Data Primer dan Data Sekunder. Pengumpulan data primer menggunakan wawancara semi terstruktur pada tiga informan yaitu Head of Hospitality, General Manager Hotel The Papandayan dan konsumen Hotel The Papandayan. Pengumpulan data sekunder menggunakan dokumentasi. Teknik analisis data menggunakan analisis deskriptif. Hasil dari penelitian ini menjelaskan bahwa pola penerapan manajemen humas di Hotel The Papandayan mencakup strategi pemecahan masalah oleh Tim Improve it, strategi penerapan citra positif dan Guest Expirience Manager telah mampu membangun Brand Image Hotel The Papandayan dengan kuat. Sehingga dapat dikatakan bahwa strategi dalam penerapan Manajemen Humas merupakan strategi yang tepat untuk membangun Brand Image Hotel The Papandayan.

Date Create:30/04/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201352147
Collection ID:201352147


Source :
Undergraduate Theses of Public Relation

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/analisis-penerapan-manajemen-humas-dalam-membangun-brand-image-hotel-the-papandayan-10387.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-10387-COVER.Image.Marked.pdf - 161 KB
  2.  UEU-Undergraduate-10387-PENGESAHAN.Image.Marked.pdf - 173 KB
  3.  UEU-Undergraduate-10387-PERSETUJUAN.Image.Marked.pdf - 180 KB
  4.  UEU-Undergraduate-10387-PERNYATAAN.Image.Marked.pdf - 320 KB
  5.  UEU-Undergraduate-10387-KATA PENGANTAR.Image.Marked.pdf - 241 KB
  6.  UEU-Undergraduate-10387-ABSTRAK.Image.Marked.pdf - 183 KB
  7.  UEU-Undergraduate-10387-DAFTAR ISI.Image.Marked.pdf - 209 KB
  8.  UEU-Undergraduate-10387-DAFTAR GAMBAR.Image.Marked.pdf - 184 KB
  9.  UEU-Undergraduate-10387-DAFTAR PUSTAKA.Image.Marked.pdf - 234 KB
  10.  UEU-Undergraduate-10387-LAMPIRAN.Image.Marked.pdf - 965 KB
  11.  UEU-Undergraduate-10387-BAB1.Image.Marked.pdf - 404 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-10387-BAB2.Image.Marked.pdf - 399 KB
  2. UEU-Undergraduate-10387-BAB3.Image.Marked.pdf - 294 KB
  3. UEU-Undergraduate-10387-BAB4.Image.Marked.pdf - 909 KB
  4. UEU-Undergraduate-10387-BAB5.Image.Marked.pdf - 135 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

brand , brand image , hotel , hotel the papandayan , humas , image , manajemen , manajemen humas , papandayan , the



POLLING












183754988


Visitors Today : 1
Total Visitor : 1970553

Hits Today : 169683
Total Hits : 183754988

Visitors Online: 1


Calculated since
16 May 2012

You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2025 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan