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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 30/04/2018 16:58:56 • 449 Views
ANALISIS PENERAPAN MANAJEMEN HUMAS DALAM MEMBANGUN BRAND IMAGE HOTEL THE PAPANDAYANCreated by :
NINDA AFRIYANDINI ( 201352147 )
| Subject: | BRAND
MERK
KEPUASAN | | Alt. Subject : | BRAND
BRAND
CUSTOMER SATISFACTION | | Keyword: | manajemen humas
brand image
hotel the papandayan |
Description:
Penelitian ini bertujuan untuk mempelajari secara langsung kegiatan manajemen humas di Hotel The Papandayan dan mengetahui strategi humas di Hotel The Papandayan dalam membangun brand image. Penelitian ini merupakan penelitian deskriptif kualitatif dengan metode studi kasus. Data yang digunakan dalam penelitian ini adalah Data Primer dan Data Sekunder. Pengumpulan data primer menggunakan wawancara semi terstruktur pada tiga informan yaitu Head of Hospitality, General Manager Hotel The Papandayan dan konsumen Hotel The Papandayan. Pengumpulan data sekunder menggunakan dokumentasi. Teknik analisis data menggunakan analisis deskriptif. Hasil dari penelitian ini menjelaskan bahwa pola penerapan manajemen humas di Hotel The Papandayan mencakup strategi pemecahan masalah oleh Tim Improve it, strategi penerapan citra positif dan Guest Expirience Manager telah mampu membangun Brand Image Hotel The Papandayan dengan kuat. Sehingga dapat dikatakan
bahwa strategi dalam penerapan Manajemen Humas merupakan strategi yang tepat untuk membangun Brand Image Hotel The Papandayan.
| Date Create | : | 30/04/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201352147 | | Collection ID | : | 201352147 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/analisis-penerapan-manajemen-humas-dalam-membangun-brand-image-hotel-the-papandayan-10387.html
[ Free Download - Free for All ]
 UEU-Undergraduate-10387-COVER.Image.Marked.pdf - 161 KB- UEU-Undergraduate-10387-PENGESAHAN.Image.Marked.pdf - 173 KB
- UEU-Undergraduate-10387-PERSETUJUAN.Image.Marked.pdf - 180 KB
- UEU-Undergraduate-10387-PERNYATAAN.Image.Marked.pdf - 320 KB
- UEU-Undergraduate-10387-KATA PENGANTAR.Image.Marked.pdf - 241 KB
- UEU-Undergraduate-10387-ABSTRAK.Image.Marked.pdf - 183 KB
- UEU-Undergraduate-10387-DAFTAR ISI.Image.Marked.pdf - 209 KB
- UEU-Undergraduate-10387-DAFTAR GAMBAR.Image.Marked.pdf - 184 KB
- UEU-Undergraduate-10387-DAFTAR PUSTAKA.Image.Marked.pdf - 234 KB
- UEU-Undergraduate-10387-LAMPIRAN.Image.Marked.pdf - 965 KB
- UEU-Undergraduate-10387-BAB1.Image.Marked.pdf - 404 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-10387-BAB2.Image.Marked.pdf - 399 KB
2. UEU-Undergraduate-10387-BAB3.Image.Marked.pdf - 294 KB
3. UEU-Undergraduate-10387-BAB4.Image.Marked.pdf - 909 KB
4. UEU-Undergraduate-10387-BAB5.Image.Marked.pdf - 135 KB
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