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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 30/10/2018 12:58:52 • 670 Views
STRATEGI KOMUNIKASI AGENT PRUDENTIAL DALAM MENGEDUKASI CALON NASABAHCreated by :
SAFIRA RAHMANI ( 201451015 )
| Subject: | KOMUNIKASI
EDUKASI
NASABAH | | Alt. Subject : | COMMUNICATION
EDUCATION
CUSTOMERS | | Keyword: | strategi komunikasi
prudential
instruksional |
Description:
Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang digunakan Prudential dalam mengedukasi calon nasabahnya serta kendala-kendala komunikasi yang dihadapi oleh PT Prudential. Metode yang digunakan dalam penelitian ini yaitu metode penelitian kualitatif dengan menggunakan pendekatan kualitatif deskriptif yang dilakukan pada tim agent Prudential melalui desain penelitian multi kasus terjalin dimana penelitian ini terdiri dari beberapa kasus dan menyangkut lebih dari satu pihak yang berkaitan. Hasil peneltian menunjukkan agent menggunakan strategi komunikasi menurut Richard, dimana strategi komunikasinya dengan memberikan penjelasan secara real kepada calon nasabah, dan pada akhirnya agent tetap berhubungan baik dengan calon nasabahnya baik ia memutuskan membeli polis atau tidak.
| Date Create | : | 30/10/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201451015 | | Collection ID | : | 201451015 |
Source :
Undergraduate Theses of Advertising
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/strategi-komunikasi-agent-prudential-dalam-mengedukasi-calon-nasabah-11694.html
[ Free Download - Free for All ]
 UEU-Undergraduate-11694-COVER.Image.Marked.pdf - 214 KB- UEU-Undergraduate-11694-TANDA PENGESAHAN.Image.Marked.pdf - 354 KB
- UEU-Undergraduate-11694-TANDA PERSETUJUAN SIDANG.Image.Marked.pdf - 342 KB
- UEU-Undergraduate-11694-SURAT PERNYATAAN.Image.Marked.pdf - 365 KB
- UEU-Undergraduate-11694-KATA PENGANTAR.Image.Marked.pdf - 270 KB
- UEU-Undergraduate-11694-ABSTRAK.Image.Marked.pdf - 207 KB
- UEU-Undergraduate-11694-DAFTAR ISI.Image.Marked.pdf - 284 KB
- UEU-Undergraduate-11694-DAFTAR BAGAN DAN TABEL.Image.Marked.pdf - 204 KB
- UEU-Undergraduate-11694-DAFTAR GAMBAR.Image.Marked.pdf - 208 KB
- UEU-Undergraduate-11694-DAFTAR PUSTAKA.Image.Marked.pdf - 138 KB
- UEU-Undergraduate-11694-LAMPIRAN ABSEN.Image.Marked.pdf - 338 KB
- UEU-Undergraduate-11694-LAMPIRAN GAMBAR.Image.Marked.pdf - 1566 KB
- UEU-Undergraduate-11694-LAMPIRAN WAWANCARA INFORMANT 1.Image.Marked.pdf - 207 KB
- UEU-Undergraduate-11694-LAMPIRAN WAWANCARA INFORMANT 2.Image.Marked.pdf - 199 KB
- UEU-Undergraduate-11694-LAMPIRAN WAWANCARA KEY INFORMANT.Image.Marked.pdf - 229 KB
- UEU-Undergraduate-11694-BAB I.Image.Marked.pdf - 288 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-11694-BABII.Image.Marked.pdf - 539 KB
2. UEU-Undergraduate-11694-BABIII.Image.Marked.pdf - 378 KB
3. UEU-Undergraduate-11694-BABIV.Image.Marked.pdf - 621 KB
4. UEU-Undergraduate-11694-BABV.Image.Marked.pdf - 211 KB
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