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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 18/12/2019 15:08:05 • 376 Views
STRATEGI PUBLIC RELATION DALAM MENJAGA
LOYALITAS CORPORATE SPONSOR PADA PERUSAHAAN NONPROFIT PT. DUTA ANUGERAH INDAH / DAAI TVCreated by :
RUDI SUSANTO ( 201452153 )
| Subject: | PROGRAM
KOMUNIKASI
STRATEGI | | Alt. Subject : | PROGRAM
COMMUNICATION
STRATEGY | | Keyword: | LOYALITAS
SPONSOR
TELEVISI |
Description:
Penelitian ini bertujuan untuk mengetahui strategi public relations DAAI TV dalam
menjaga loyalitas para corporate sponsornya. Hasil penelitian memberikan
gambaran bahwa dengan selalu mengutamakan para corporate, menayangkan iklan layanan masyarakat yang isinya berupa kegiatan CSR perusahaan corporate yang bersangkutan serta menjaga komunikasi dengan para corporate dapat mempertahankan loyalitas dari para corporate DAAI TV. Selain strategi yang dijabarkan dalam penelitian ini, peneliti menemukan bahwa sosok dari pendiri Yaysan Buddha Tzu Chi yakni Master Cheng Yen menjadi alasan bagi para
corporate untuk loyal mendukung DAAI TV, karena tanggung jawab moral mereka
kepada beliau. Metode penelitian yang peneliti gunakan adalah studi kasus dengan
pendekatan kualitatif dengan tujuan penelitian deskriptif untuk memberikan
gambaran mengenai strategi public relations DAAI TV untuk mempertahankan
loyalitas corporate sponsor dengan menggunakan teori Elaborasi Likelihood. Teori ini digunakan untuk mengetahui dasar dari para corporate untuk mengenal DAAI TV.
| Contributor | : |
- Dr.Halomoan Harahap,M.Si
| | Date Create | : | 18/12/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201452153 | | Collection ID | : | 201452153 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/strategi-public-relation-dalam-menjagaloyalitas-corporate-sponsor-pada-perusahaan-nonprofit-pt-duta-anugerah-indah--daai-tv-14002.html
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