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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 26/09/2019 14:09:06 • 1165 Views
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAHCreated by :
MERFIA MAUREEN MAILUHU ( 201511003 )
| Subject: | PELAYANAN
PERBANKAN | | Alt. Subject : | SERVICE
BANKING | | Keyword: | NASABAH
KUALITAS
KEPUASAN |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan dan Citra Merek terhadap Loyalitas Nasabah melalui Kepuasan Nasabah. Populasinya adalah nasabah yang masih menggunakan Bank Bukopin Cabang Kebon Jeruk Jakarta Barat. Sampel yang digunakan berjumlah 140 orang. Analisis data yang digunakan adalah path analisis dengan Loyalitas Nasabah sebagai variabel dependen, kepuasan Nasabah sebagai variabel intervening, Kualitas Pelayanan dan Citra Merek sebagai variabel independen. Dengan hasil penelitian Kualitas Pelayanan berpengarug positif dan signifikan terhadap Kepuasan Nasabah, Citra Merek berpengaruh positif dan signifikan terhadap Kepuasan Nasabah, Kualitas pelayanan berpengaruh langsung terhadap Loyalitas, Kepuasan Nasabah berpengaruh positif dan signifikan terhadap Loyalitas Nasabah, dan Citra Merek berpengaruh terhadap Loyalitas Nasabah melalui Kepuasan Nasabah.
| Contributor | : |
- Dr. EKA BERTUAH SE,MM
| | Date Create | : | 26/09/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511003 | | Collection ID | : | 201511003 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2019 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-dan-citra-merek-terhadap-loyalitas-nasabah-melalui-kepuasan-nasabah-13491.html
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- UEU-Undergraduate-13491-ABSTRAK.Image.Marked.pdf - 302 KB
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- UEU-Undergraduate-13491-LAMPIRAN1.Image.Marked.pdf - 405 KB
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- UEU-Undergraduate-13491-LAMPIRAN3.Image.Marked.pdf - 521 KB
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1. UEU-Undergraduate-13491-BABII.Image.Marked.pdf - 656 KB
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3. UEU-Undergraduate-13491-BABIV.Image.Marked.pdf - 1124 KB
4. UEU-Undergraduate-13491-BABV.Image.Marked.pdf - 184 KB
5. UEU-Undergraduate-13491-BABVI.Image.Marked.pdf - 151 KB
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