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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 06/11/2019 15:46:57  •  521 Views


PENGARUH DESAIN PRODUK DAN CITRA MEREK TERHADAP NIAT BELI ULANG MELALUI KEPUASAN PELANGGAN (STUDI KASUS PADA PENGGUNA SMARTPHONE ASUS)

Created by :
AGNES JUNITA SINAGA ( 201511017 )



SubjectPRODUK
PELANGGAN
SMARTPHONE
Alt. Subject PRODUCT
CUSTOMER
SMARTPHONE
KeywordDESAIN
CITRA
KEPUASAN

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh desain produk dan citra merek terhadap niat beli ulang melalui kepuasan pelanggan pada pengguna smartphone Asus. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang berisi 40 butir pernyataan yang disebarkan 200 responden. Pengambilan sampel ini menggunakan teknik purposive sampling dengan metode analisis mengunakan uji analisis path. Hasil penelitian ini menunjukan bahwa adanya pengaruh yang signifikan antara desain produk, citra merek, kepuasan pelanggan terhadap niat beli ulang.

Contributor:
  1. Dr.HASYIM SE, M.Ed, MM
Date Create:06/11/2019
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511017
Collection ID:201511017


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2019


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-desain-produk-dan-citra-merek-terhadap-niat-beli-ulang-melalui-kepuasan-pelanggan-studi-kasus-pada-pengguna-smartphone-asus-13695.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-13695-COVER.Image.Marked.pdf - 311 KB
  2.  UEU-Undergraduate-13695-PERNYATAAN KEASLIAN.Image.Marked.pdf - 359 KB
  3.  UEU-Undergraduate-13695-HALAMAN PENGESAHAN.Image.Marked.pdf - 408 KB
  4.  UEU-Undergraduate-13695-LEMBAR PERSETUJUAN.Image.Marked.pdf - 393 KB
  5.  UEU-Undergraduate-13695-PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 417 KB
  6.  UEU-Undergraduate-13695-ABSTRAK.Image.Marked.pdf - 293 KB
  7.  UEU-Undergraduate-13695-KATA PENGANTAR.Image.Marked.pdf - 496 KB
  8.  UEU-Undergraduate-13695-DAFTAR ISI.Image.Marked.pdf - 337 KB
  9.  UEU-Undergraduate-13695-LAMPIRAN .Image.Marked.pdf - 4779 KB
  10.  UEU-Undergraduate-13695-BABI.Image.Markedd.pdf - 840 KB
  11.  UEU-Undergraduate-13695-DAFTAR REFERENSI.Image.Markedd.pdf - 611 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-13695-BABII.Image.Marked.pdf - 692 KB
  2. UEU-Undergraduate-13695-BABIII.Image.Marked.pdf - 521 KB
  3. UEU-Undergraduate-13695-BABIV.Image.Marked.pdf - 1227 KB
  4. UEU-Undergraduate-13695-BABV.Image.Marked.pdf - 445 KB
  5. UEU-Undergraduate-13695-BABVI.Image.Marked.pdf - 311 KB

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