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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 06/11/2019 15:46:57 • 466 Views
PENGARUH DESAIN PRODUK DAN CITRA MEREK TERHADAP NIAT BELI ULANG MELALUI KEPUASAN PELANGGAN (STUDI KASUS PADA PENGGUNA SMARTPHONE ASUS)Created by :
AGNES JUNITA SINAGA ( 201511017 )
| Subject: | PRODUK
PELANGGAN
SMARTPHONE | | Alt. Subject : | PRODUCT
CUSTOMER
SMARTPHONE | | Keyword: | DESAIN
CITRA
KEPUASAN |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh desain produk dan citra merek terhadap niat beli ulang melalui kepuasan pelanggan pada pengguna smartphone Asus. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang berisi 40 butir pernyataan yang disebarkan 200 responden. Pengambilan sampel ini menggunakan teknik purposive sampling dengan metode analisis mengunakan uji analisis path. Hasil penelitian ini menunjukan bahwa adanya pengaruh yang signifikan antara desain produk, citra merek, kepuasan pelanggan terhadap niat beli ulang.
| Contributor | : |
- Dr.HASYIM SE, M.Ed, MM
| | Date Create | : | 06/11/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511017 | | Collection ID | : | 201511017 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-desain-produk-dan-citra-merek-terhadap-niat-beli-ulang-melalui-kepuasan-pelanggan-studi-kasus-pada-pengguna-smartphone-asus-13695.html
[ Free Download - Free for All ]
 UEU-Undergraduate-13695-COVER.Image.Marked.pdf - 311 KB- UEU-Undergraduate-13695-PERNYATAAN KEASLIAN.Image.Marked.pdf - 359 KB
- UEU-Undergraduate-13695-HALAMAN PENGESAHAN.Image.Marked.pdf - 408 KB
- UEU-Undergraduate-13695-LEMBAR PERSETUJUAN.Image.Marked.pdf - 393 KB
- UEU-Undergraduate-13695-PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 417 KB
- UEU-Undergraduate-13695-ABSTRAK.Image.Marked.pdf - 293 KB
- UEU-Undergraduate-13695-KATA PENGANTAR.Image.Marked.pdf - 496 KB
- UEU-Undergraduate-13695-DAFTAR ISI.Image.Marked.pdf - 337 KB
- UEU-Undergraduate-13695-LAMPIRAN .Image.Marked.pdf - 4779 KB
- UEU-Undergraduate-13695-BABI.Image.Markedd.pdf - 840 KB
- UEU-Undergraduate-13695-DAFTAR REFERENSI.Image.Markedd.pdf - 611 KB
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1. UEU-Undergraduate-13695-BABII.Image.Marked.pdf - 692 KB
2. UEU-Undergraduate-13695-BABIII.Image.Marked.pdf - 521 KB
3. UEU-Undergraduate-13695-BABIV.Image.Marked.pdf - 1227 KB
4. UEU-Undergraduate-13695-BABV.Image.Marked.pdf - 445 KB
5. UEU-Undergraduate-13695-BABVI.Image.Marked.pdf - 311 KB
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