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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 06/01/2020 11:39:30 • 432 Views
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOPI KOPIKO 78C KEMASAN SIAP MINUM (STUDI KASUS DI WILAYAH CENGKARENG, JAKARTA BARAT)Created by :
WILDATUS SOLICHAH ( 201511026 )
Subject: | PENGARUH INDUSTRI PENJUALAN | Alt. Subject : | INFLUENCE INDUSTRY SALES | Keyword: | KUALITAS CITRA MEREK KEPUTUSAN PEMBELIAN |
Description:
Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh citra merek, kualitas produk dan harga terhadap keputusan pembelian kopi kopiko 78c kemasan siap minum di Wilayah Cengkareng Jakarta Barat. Penelitian ini menggunakan metode uji validitas, uji reliabilitas, dan uji analisis regresi linear berganda, purposive sampling digunakan dalam teknik pengambilan sampel penelitian. Hasil penelitian ini menunjukan bahwa adanya pengaruh yang signifikan antara citra merek, kualitas produk dan harga terhadap keputusan pembelian, terutama pada variable harga pengaruhnya lebih dominan
Contributor | : |
- Prof.Dr.Lia Amalia,S.E.,M.M
| Date Create | : | 06/01/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201511026 | Collection ID | : | 201511026 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-citra-merek-kualitas-produk-dan-harga-terhadap-keputusan-pembelian-kopi-kopiko-78c-kemasan-siap-minum-studi-kasus-di-wilayah-cengkareng-jakarta-barat-14028.html
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