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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 04/12/2019 13:39:14 • 594 Views
PENGARUH GAYA HIDUP DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PADA KONSUMEN STARBUCKS COFFEE MALL CIPUTRA JAKARTA BARATCreated by :
ALVI NAFISATUL KHASANAH ( 201511350 )
Subject: | PENJUALAN SOSIAL KEPUASAN | Alt. Subject : | SALES SOCIAL SATISFACTION | Keyword: | GAYA HIDUP STORE KEPUTUSAN PEMBELIAN |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan store atmosphere terhadap kepuasan pelanggan melalui keputusan pembelian pada konsumen Starbucks Coffee mall Ciputra Jakarta Barat. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang berisi 32 butir pernyataan yang disebarkan 160 responden. Pengambilan sampel ini menggunakan teknik purposive sampling dengan metode analisis mengunakan uji analisis path. Hasil penelitian ini menunjukan bahwa adanya pengaruh yang signifikan antara gaya hidup, store atmosphere, keputusan pembelian terhadap kepuasan pelanggan terutama pada variabel keputusan pembelian pengaruhnya lebih dominan.
Contributor | : |
- Abdurrahman,SKM.,M.M
| Date Create | : | 04/12/2019 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201511350 | Collection ID | : | 201511350 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2019
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-gaya-hidup-dan-store-atmosphere-terhadap-kepuasan-pelanggan-melalui-keputusan-pembelian-pada-konsumen-starbucks-coffee-mall-ciputra-jakarta-barat-13877.html
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