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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 04/12/2019 13:39:14  •  594 Views


PENGARUH GAYA HIDUP DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PADA KONSUMEN STARBUCKS COFFEE MALL CIPUTRA JAKARTA BARAT

Created by :
ALVI NAFISATUL KHASANAH ( 201511350 )



SubjectPENJUALAN
SOSIAL
KEPUASAN
Alt. Subject SALES
SOCIAL
SATISFACTION
KeywordGAYA HIDUP
STORE
KEPUTUSAN PEMBELIAN

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan store atmosphere terhadap kepuasan pelanggan melalui keputusan pembelian pada konsumen Starbucks Coffee mall Ciputra Jakarta Barat. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang berisi 32 butir pernyataan yang disebarkan 160 responden. Pengambilan sampel ini menggunakan teknik purposive sampling dengan metode analisis mengunakan uji analisis path. Hasil penelitian ini menunjukan bahwa adanya pengaruh yang signifikan antara gaya hidup, store atmosphere, keputusan pembelian terhadap kepuasan pelanggan terutama pada variabel keputusan pembelian pengaruhnya lebih dominan.

Contributor:
  1. Abdurrahman,SKM.,M.M
Date Create:04/12/2019
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511350
Collection ID:201511350


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2019


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-gaya-hidup-dan-store-atmosphere-terhadap-kepuasan-pelanggan-melalui-keputusan-pembelian-pada-konsumen-starbucks-coffee-mall-ciputra-jakarta-barat-13877.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-13877-Cover.Image.Marked.pdf - 210 KB
  2.  UEU-Undergraduate-13877-Halaman Pernyataan Keaslian.Image.Marked.pdf - 285 KB
  3.  UEU-Undergraduate-13877-Halaman Pengesahan.Image.Marked.pdf - 372 KB
  4.  UEU-Undergraduate-13877-Halaman Pernyataan Publikasi.Image.Marked.pdf - 399 KB
  5.  UEU-Undergraduate-13877-Lembar Persetujuan.Image.Marked.pdf - 342 KB
  6.  UEU-Undergraduate-13877-Abstrak.Image.Marked.pdf - 201 KB
  7.  UEU-Undergraduate-13877-Kata Pengantar.Image.Marked.pdf - 505 KB
  8.  UEU-Undergraduate-13877-Daftar Isi.Image.Marked.pdf - 355 KB
  9.  UEU-Undergraduate-13877-Lampiran 1-2.Image.Marked.pdf - 446 KB
  10.  UEU-Undergraduate-13877-Lampiran 3-4.Image.Marked.pdf - 838 KB
  11.  UEU-Undergraduate-13877-Lampiran 5.Image.Marked.pdf - 2570 KB
  12.  UEU-Undergraduate-13877-Lampiran 6.Image.Marked.pdf - 656 KB
  13.  UEU-Undergraduate-13877-Lampiran 7 - 8.Image.Marked.pdf - 304 KB
  14.  UEU-Undergraduate-13877-Daftar Referensi.Image.Marked.pdf - 621 KB
  15.  UEU-Undergraduate-13877-Bab 1.Image.Marked.pdf - 966 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-13877-Bab2.Image.Marked.pdf - 690 KB
  2. UEU-Undergraduate-13877-Bab3.Image.Marked.pdf - 552 KB
  3. UEU-Undergraduate-13877-Bab4.Image.Marked.pdf - 979 KB
  4. UEU-Undergraduate-13877-Bab5.Image.Marked.pdf - 326 KB
  5. UEU-Undergraduate-13877-Bab6.Image.Marked.pdf - 318 KB

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GAYA , GAYA HIDUP , HIDUP , KEPUTUSAN , KEPUTUSAN PEMBELIAN , PEMBELIAN , STORE



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