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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 14/10/2022 14:00:46  •  93 Views


PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PIZZA DI PIZZA HUT

Created by :
DANIEL NAHUM AMSAL ( 20160101186 )



SubjectCITRA MEREK
HARGA
KEPUTUSAN PEMBELIAN
Alt. Subject BRAND IMAGE
PRICE
PURCHASE DECISION
KeywordCitra Merek
Harga
Promosi dan Keputusan Pembelian

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek, Harga, dan PromosiTerhadap Kepuasan Konsumen sepatu Pizza Di Pizza Hut. Populasi dalam penelitian ini adalah konsumen yang sudah pernah membeli dan mengkonsumsi Pizza di Pizza Hut. Sampel dalam penelitian ini diambil dengan menggunakan Metode Non Probability Sampling dengan menggunakan teknik pengambilan sampel Purposive Sampling sebanyak 165 responden. Sedangkan pengumpulan data dengan menyebar angket (kuesioner) dan wawancara. Analisis data menggunakan uji instrumen yang terdiri dari uji validitas dan uji reliabilitas. Uji hipotesis yang terdiri dari uji regresi linier berganda, uji F,uji t, dan uji koefisien determinan (R2). Hasil penelitian dalam penelitian ini menunjukkan bahwa variabel Citra Merek berpengaruh positif terhadap Keputusan Pembelian, kemudian hasil dari variabel Harga dan Promosi berpengaruh terhadap Keputusan Pembelian. Citra Merek, Harga, dan Promosi berpengaruh secara bersama-sama terhadap Keputusan Pembelian Pizza di Pizza Hut

Contributor:
  1. R.A Nurlinda, S.E., M.M.
Date Create:14/10/2022
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20160101186
Collection ID:20160101186


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-harga-dan-promositerhadap-keputusan-pembelian-pizza-di-pizza-hut-26551.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-26551-Cover.Image.Marked.pdf - 391 KB
  2.  UEU-Undergraduate-26551-Halaman Pengesahan.Image.Marked.pdf - 414 KB
  3.  UEU-Undergraduate-26551-Halaman Persetujuan.Image.Marked.pdf - 412 KB
  4.  UEU-Undergraduate-26551-Halaman Persetujuan Publikasi.Image.Marked.pdf - 314 KB
  5.  UEU-Undergraduate-26551-Halaman Pernyataan Keaslian.Image.Marked.pdf - 308 KB
  6.  UEU-Undergraduate-26551-Abstrak.Image.Marked.pdf - 382 KB
  7.  UEU-Undergraduate-26551-Ucapan Terima Kasih.Image.Marked.pdf - 457 KB
  8.  UEU-Undergraduate-26551-Daftar Isi.Image.Marked.pdf - 420 KB
  9.  UEU-Undergraduate-26551-Daftar Tabel.Image.Marked.pdf - 380 KB
  10.  UEU-Undergraduate-26551-Daftar Gambar.Image.Marked.pdf - 380 KB
  11.  UEU-Undergraduate-26551-Daftar Lampiran.Image.Marked.pdf - 379 KB
  12.  UEU-Undergraduate-26551-Daftar Pustaka.Image.Marked.pdf - 510 KB
  13.  UEU-Undergraduate-26551-Bab1.Image.Marked.pdf - 837 KB

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  1. UEU-Undergraduate-26551-Bab2.Image.Marked.pdf - 649 KB
  2. UEU-Undergraduate-26551-Bab3.Image.Marked.pdf - 572 KB
  3. UEU-Undergraduate-26551-Bab4.Image.Marked.pdf - 979 KB
  4. UEU-Undergraduate-26551-Bab5.Image.Marked.pdf - 389 KB
  5. UEU-Undergraduate-26551-Bab6.Image.Marked.pdf - 377 KB

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Citra , Citra Merek , Harga , Keputusan , Merek , Pembelian , Promosi , Promosi dan Keputusan Pembelian , dan



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