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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 14/10/2022 14:00:46 • 280 Views
PENGARUH CITRA MEREK, HARGA DAN PROMOSI
TERHADAP KEPUTUSAN PEMBELIAN PIZZA DI PIZZA HUTCreated by :
DANIEL NAHUM AMSAL ( 20160101186 )
| Subject: | CITRA MEREK
HARGA
KEPUTUSAN PEMBELIAN | | Alt. Subject : | BRAND IMAGE
PRICE
PURCHASE DECISION | | Keyword: | Citra Merek
Harga
Promosi dan Keputusan Pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek, Harga,
dan PromosiTerhadap Kepuasan Konsumen sepatu Pizza Di Pizza Hut. Populasi
dalam penelitian ini adalah konsumen yang sudah pernah membeli dan
mengkonsumsi Pizza di Pizza Hut. Sampel dalam penelitian ini diambil dengan
menggunakan Metode Non Probability Sampling dengan menggunakan teknik
pengambilan sampel Purposive Sampling sebanyak 165 responden. Sedangkan
pengumpulan data dengan menyebar angket (kuesioner) dan wawancara. Analisis
data menggunakan uji instrumen yang terdiri dari uji validitas dan uji reliabilitas.
Uji hipotesis yang terdiri dari uji regresi linier berganda, uji F,uji t, dan uji
koefisien determinan (R2).
Hasil penelitian dalam penelitian ini menunjukkan bahwa variabel Citra
Merek berpengaruh positif terhadap Keputusan Pembelian, kemudian hasil dari
variabel Harga dan Promosi berpengaruh terhadap Keputusan Pembelian. Citra
Merek, Harga, dan Promosi berpengaruh secara bersama-sama terhadap
Keputusan Pembelian Pizza di Pizza Hut
| Contributor | : |
- R.A Nurlinda, S.E., M.M.
| | Date Create | : | 14/10/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101186 | | Collection ID | : | 20160101186 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-harga-dan-promositerhadap-keputusan-pembelian-pizza-di-pizza-hut-26551.html
[ Free Download - Free for All ]
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- UEU-Undergraduate-26551-Ucapan Terima Kasih.Image.Marked.pdf - 457 KB
- UEU-Undergraduate-26551-Daftar Isi.Image.Marked.pdf - 420 KB
- UEU-Undergraduate-26551-Daftar Tabel.Image.Marked.pdf - 380 KB
- UEU-Undergraduate-26551-Daftar Gambar.Image.Marked.pdf - 380 KB
- UEU-Undergraduate-26551-Daftar Lampiran.Image.Marked.pdf - 379 KB
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- UEU-Undergraduate-26551-Bab1.Image.Marked.pdf - 837 KB
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1. UEU-Undergraduate-26551-Bab2.Image.Marked.pdf - 649 KB
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4. UEU-Undergraduate-26551-Bab5.Image.Marked.pdf - 389 KB
5. UEU-Undergraduate-26551-Bab6.Image.Marked.pdf - 377 KB
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