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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 14/10/2020 13:25:00 • 328 Views
PENGARUH KEPERCAYAAN DAN WEBSITE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DI TIKET.COMCreated by :
FELIX CHUANGSON ( 20160101417 )
Subject: | KEPERCAYAAN KEPUASAN PEMBELIAN | Alt. Subject : | TRUST PURCHASE SATISFACTION | Keyword: | Kepercayaan Website Quality Keputusan Pembelian |
Description:
Tujuan penelitian ini untuk mengetahui pengaruh Kepercayaan dan Website Quality terhadap Keputusan Pembelian. Penelitian ini dilakukan kepada para pengguna situs Tiket.com dengan jumlah responden sebanyak 215. Responden penelitian ditentukan menggunakan metode non probability sampling dengan teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner dengan menggunakan skala Likert 4 poin dengan jumlah pernyataan sebanyak 43 butir yang terdiri dari 9 butir pernyataan tentang kepercayaan, 19 butir pernyataan tentang website quality dan 15 butir pernyataan tentang keputusan pembelian. Teknik analisis data menggunakan Analisis Regresi Linear Berganda. Hasil penelitian ini membuktikan bahwa Kepercayaan secara parsial memiliki pengaruh yang signifikan terhadap Keputusan Pembelian, Website Quality secara parsial memiliki pengaruh signifikan terhadap Keputusan Pembelian. Kepercayaan dan Website Quality secara Bersama-sama (Simultan) memiliki pengaruh signifikan terhadap Keputusan Pembelian
Contributor | : |
- Prof.Dr.Lia Amalia.SE.,MM
| Date Create | : | 14/10/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160101417 | Collection ID | : | 20160101417 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kepercayaan-dan-website-quality-terhadap-keputusan-pembelian-di-tiketcom-17001.html
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1. UEU-Undergraduate-17001-BABII.Image.Marked.pdf - 397 KB 2. UEU-Undergraduate-17001-BABIII.Image.Marked.pdf - 333 KB 3. UEU-Undergraduate-17001-BABIV.Image.Marked.pdf - 672 KB 4. UEU-Undergraduate-17001-BABV.Image.Marked.pdf - 213 KB 5. UEU-Undergraduate-17001-BABVI.Image.Marked.pdf - 159 KB
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