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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 25/09/2020 10:45:09 • 323 Views
STRATEGI PUBLIC RELATIONS PT POS INDONESIA
(PERSERO) DALAM KEGIATAN SOSIALISASI
APLIKASI POS GIRO MOBILE CABANG TELUK NAGA
KOTA TANGERANGCreated by :
ADITYA ALIKO PERDANA ( 20160502001 )
Subject: | HUBUNGAN MASYARAKAT | Alt. Subject : | PUBLIC RELATIONS | Keyword: | STRATEGI PR POS GIRO MOBILE |
Description:
Peneliti melakukan penelitian di kantor Pos cabang Teluk Naga, dalam hal ini peneliti
mengambil lokasi disana kerena pada saat peneliti berkunjung kesana dan melihat begitu
banyak kegiatan atau kunjungan yang dilakukan oleh masyarakat sehingga tempat
tersebut sangat ramai. Tujuan penelitian ini adalah Mengetahui cara Seorang Public
Relations PT Pos Indonesia Dalam Mensosialisasikan Aplikasi Pos Giro Mobile Di
Cabang Kantor Pos Daerah Teluk Naga Kota Tangerang. dan untuk mengetahui kendala
yang dihadapi seorang Public Relations PT Pos Indonesia Dalam Mensosialisasikan
Aplikasi Pos Giro Mobile Di Cabang Kantor Pos Daerah Teluk Naga Kota Tangerang.
Pada penelitian ini, peneliti memilih untuk menggunakan pendekatan tujuan kualitatif
dengan menggunakan metode survei model penelitian Tipe 2 (dua) yaitu Desain Kasus
Tunggal dan Multi Kasus Analisis. Dengan melibatkan 1 (satu) key informan, 2 (dua)
informan dan 4 (empat) masyarakat sekitar, dengan 3(tiga) yang belum mengetahui
tentang aplikasi ini, dan 1(satu) yang telah mengetahui. Humas PT Pos Indonesia
memiliki strategi komunikasi dalam 4 unsur yaitu, fact findding, planning,
communication, dan evaluation.
Contributor | : |
- Dr. Fajarina, SIP., M.Si
| Date Create | : | 25/09/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160502001 | Collection ID | : | 20160502001 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/strategi-public-relations-pt-pos-indonesiapersero-dalam-kegiatan-sosialisasiaplikasi-pos-giro-mobile-cabang-teluk-nagakota-tangerang-16728.html
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