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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 16/02/2022 11:48:47 • 293 Views
PENGARUH MARKETING PUBLIC RELATIONS MELALUI PESAN KAMPANYE DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN CUSTOMER FOLLOWERS BURGER KINGCreated by :
SURYANINGTYAS SEKAR KINANTI ( 20170502104 )
Subject: | MARKETING PUBLIC RELATIONS KAMPANYE MEDIA SOSIAL | Alt. Subject : | MARKETING PUBLIC RELATIONS CAMPAIGN SOCIAL MEDIA | Keyword: | Marketing Public Relations pesan Burger King |
Description:
Tujuan yang ingin dicapai dalam penelitian ini adalah untuk melihat pengaruh marketing public relations
�Pesanlah Dari McDonalds� terhadap keputusan pembelian customer follower Burger King yang diunggah
Burger King di Instagram sebagai bentuk peduli dan solidaritas terhadap pebisnis kuliner yang terdampak
pandemi. Metode yang digunakan dalam penelitian ini metode survey dengan teori Stimulus Organism
Response. Responden dalam penelitian ini berjumlah 99 yang didapatkan dari penyederhanaan rumus
slovin. teknik penarikan sampel yaitu non probability sampling dengan cara purposive sampling. Non
probability sampling. Analisis dari hasil regresi sederhana membuktikan bahwa pesan marketing publik
relations mempunyai pengaruh terhadap keputusan pembelian Hasil koefisiensi determinasi dari peranan
pengaruh marketing publik relations terhadap keputusan pembelian adalah 0,218. Artinya, pengaruh yang
diberikan oleh pesan marketing publik relation kepada keputusan pembelian sebesar 21,8% dan dapat
diartikan bahwa pengaruh keputusan pembelian customer followers Burger King yang sebesar 78,2%
dipengaruhi oleh faktor luar.
Contributor | : |
- Euis Nurul Bahriyah, SE, S.Mi
| Date Create | : | 16/02/2022 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20170502104 | Collection ID | : | 20170502104 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2022 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-marketing-public-relations-melalui-pesan-kampanye-di-media-sosial-instagram-terhadap-keputusan-customer-followers-burger-king-23476.html
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