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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 17/01/2023 15:08:40 • 1073 Views
HUBUNGAN KREDIBILITAS BRAND AMBASSADOR DAN CITRA MEREK TOKOPEDIA TERHADAP MINAT BELI PENGGEMAR BTS (ARMY)Created by :
Indah Sukmawathie ( 20180501045 )
| Subject: | BRAND AMBASSADOR
CITRA MEREK
MINAT BELI | | Alt. Subject : | BRAND AMBASSADOR
BRAND IMAGE
INTENTION TO BUY | | Keyword: | E-commerce
Kredibilitas Brand Ambassador
Citra Merek
Minat Beli
dan Tokopedia |
Description:
Persaingan antara Tokopedia bersama kompetitornya membuat Tokopedia memperkuat komunikasi pemasaran agar menjadi preferensi marketplace nomor satu di Indonesia dengan menggunakan brand ambassador BTS dan Citra Merek. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar hubungan kredibilitas brand ambassador dan citra merek pada minat beli Tokopedia. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data melalui metode survey. Populasi penelitian merupakan penggemar BTS (ARMY) dengan menggunakan metode purposive sampling, sampel dalam penelitian ini adalah 100 orang penggemar BTS (ARMY), merupakan followers akun twitter @indomyfess dan mengetahui Tokopedia. Dari hasil analisis yang telah dilakukan menunjukan bahwa kredibilitas brand ambassador dan citra merek terhadap minat beli memiliki hubungan yang signifikan dan positif yaitu sebesar 0,755 artinya berkorelasi kuat. Hasil penelitian juga menunujukan bahwa kredibilitas brand ambassador dan citra merek memberi kontribusi sebesar 56% terhadap minat beli penggemar BTS(ARMY) dan sisanya dipengaruhi oleh faktr lain diluar kredibiliras brand ambassador dan citra merek
| Contributor | : |
- Drs. Abdurrahman Jemat, MS
| | Date Create | : | 17/01/2023 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180501045 | | Collection ID | : | 20180501045 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2023 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/hubungan-kredibilitas-brand-ambassador-dan-citra-merek-tokopedia-terhadap-minat-beli-penggemar-bts-army-27208.html
[ Free Download - Free for All ]
 UEU-Undergraduate-27208-Cover.Image.Marked.pdf - 358 KB- UEU-Undergraduate-27208-Halaman Pengesahan.Image.Marked.pdf - 433 KB
- UEU-Undergraduate-27208-Halaman persetujuan.Image.Marked.pdf - 651 KB
- UEU-Undergraduate-27208-Halaman persetujuan publikasi.Image.Marked.pdf - 559 KB
- UEU-Undergraduate-27208-Halaman pernyataan keaslian.Image.Marked.pdf - 719 KB
- UEU-Undergraduate-27208-Abstrak.Image.Marked.pdf - 453 KB
- UEU-Undergraduate-27208-Kata Pengantar.Image.Marked.pdf - 579 KB
- UEU-Undergraduate-27208-Daftar isi.Image.Marked.pdf - 524 KB
- UEU-Undergraduate-27208-Daftar Pustaka.Image.Marked.pdf - 843 KB
- UEU-Undergraduate-27208-Lampiran.Image.Marked.pdf - 1599 KB
- UEU-Undergraduate-27208-Bab1.Image.Marked.pdf - 701 KB
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1. UEU-Undergraduate-27208-Bab2.Image.Marked.pdf - 803 KB
2. UEU-Undergraduate-27208-Bab3.Image.Marked.pdf - 830 KB
3. UEU-Undergraduate-27208-Bab4.Image.Marked.pdf - 1028 KB
4. UEU-Undergraduate-27208-Bab5.Image.Marked.pdf - 589 KB
5. UEU-Undergraduate-27208-Bab6.Image.Marked.pdf - 570 KB
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