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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 13/12/2022 14:58:33 • 992 Views
PENGARUH KONTEN SOCIAL MEDIA INSTAGRAM
@HARVESTCAKES TERHADAP MINAT BELI FOLLOWERSCreated by :
SUKMA SEKAR MELATI ( 20180502017 )
Subject: | KONTEN SOCIAL MEDIA INSTAGRAM MINAT BELI | Alt. Subject : | SOCIAL MEDIA CONTENT INSTAGRAM INTEREST IN BUYING | Keyword: | Konten Social Media Instagram Minat Beli Followers Instagram @Harvestcakes |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Konten Social Media Instagram @harvestcakes Terhadap Minat Beli Followers menggunakan pendekatan kuantitatif dengan metode survey dan telah menyebarkan kuesioner pada 100 responden. Berdasarkan survei yang dilakukan karakteristik responden berdasarkan usia, 17-30 tahun sebanyak 85 orang dengan persentase 85%, usia 31-
40 tahun sebanyak 9 orang dengan persentase 9%, usia 41-50 tahun sebanyak 5 orang dengan persentase 5%, dan 51-60 tahun terdapat 1 orang dengan persentase 1%. Responden pada penelitian ini didominasi oleh responden yang masuk dalam kategori usia 17-30 tahun sebanyak 85 orang dengan presentase 85%. Hasil Analisis Deskriptif variabel X yaitu Konten Social Media Instagram memiliki nilai sebesar 84%. Sedangkan variabel Y memiliki nilai sebesar 83%. Konten Social Media Instagram @Harvestcakes memiliki pengaruh lebih atas meningkatnya minat beli followers dengan hasil hitung 0,624
Contributor | : |
- EUIS NURUL BAHRIYAH, SE, M.Si
| Date Create | : | 13/12/2022 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20180502017 | Collection ID | : | 20180502017 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2022 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-konten-social-media-instagramharvestcakes-terhadap-minat-beli-followers-26952.html
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