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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 18/11/2024 10:14:21 • 68 Views
ANALISIS STRATEGI DIGITAL CUSTOMER RELATIONSHIPS MANAJEMEN SWSS-BELHOTEL BOGOR DALAM MENINGKATKAN JUMLAH PELANGGANCreated by :
Gracela Tania Almanda ( 20190502066 )
| Subject: | STRATEGI DIGITAL CUSTOMER
CUSTOMER RELATIONSHIPS MANAJEMEN
MENINGKATKAN JUMLAH PELANGGAN | | Alt. Subject : | DIGITAL CUSTOMER STRATEGY
CUSTOMER RELATIONSHIPS MANAGEMENT
INCREASING THE NUMBER OF CUSTOMERS | | Keyword: | Customer Relationship
Digital Customer Relationship Management
Public Relation |
Description:
Penurunan jumlah pengunjung yang dialami Swiss-Belhotel Bogor membuat
manajemen menerapkan Digital PR untuk meningkatkan jumlah pelanggan.
Dengan demikian, kajian ini menjelaskan tentang Strategi Digital Customer
Relationship Management yang dijalankan oleh Swiss-Belhotel Bogor dalam
peningkatan jumlah pelanggan. Penelitian ini menggunakan metode kualitatif
dengan paradigma konstruktivis dengan kajian studi kasus. Pengumpulan data
dilakukan dengan teknik observasi, wawancara dengan Public Relation Swiss-
Belhotel Bogor dan pelanggan yang menjadi SBEC member. Hasil penelitian ini
menunjukkan terdapat strategi Digital Customer Relationship Management yang
dijalankan oleh Swiss-Belhotel Bogor dalam menambah jumlah pelanggan yakni
melalui identifikasi pelanggan, melakukan promosi, melihat dan memanfaatkan
journey pelanggan melalui SBEC member, serta melihat feedback pelanggan.
Strategi yang dilakukan terbukti berhasil meningkatkan jumlah pelanggan Swiss-
Belhotel Bogor di bulan April.
| Contributor | : |
- BALLIAN SIREGAR, S.Sos, M.Si
| | Date Create | : | 18/11/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20190502066 | | Collection ID | : | 20190502066 |
Source :
Undergraduate Theses of Public Relations
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-strategi-digital-customer-relationships-manajemen-swssbelhotel-bogor-dalam-meningkatkan-jumlah-pelanggan-36557.html
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