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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 13/12/2018 14:59:09  •  53 Views


ANALISIS PENGARUH HEDONIC VALUE DAN UTILITARIAN VALUE TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN IPHONE (STUDI KASUS WILAYAH JAKARTA BARAT)

Created by :
PUTRI OCTAVIA ( 201311006 )



SubjectPRODUK
TEKNOLOGI
KONSUMEN
Alt. Subject PRODUCTS
TECHNOLOGY
CONSUMERS
Keywordhedonic value
utlitarian value
kepuasan dan loyalitas konsumen

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Value (X1) dan Utilitarian Value (X2) terhadap Loyalitas Konsumen (Y) melalui Kepuasan Pelanggan (Z) pada pengguna Iphone type 5-7. Metode penelitian yang digunakan pada pengambilan sampel adalah metode Purposive Sampling dengan jumlah sampel sebanyak 100 responden. Responden penelitian ini adalah masyarakat yang pernah membeli dan menggunakan Iphone di wilayah Jakarta Barat. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reliabilitas, Analisis Jalur (Path Analysis), dan Uji Determinasi. Hasil penelitian menunjukkan bahwa Hedonic Value berpengaruh terhadap Kepuasan Konsumen, Utilitarian Value berpengaruh terhadap Kepuasan Konsumen, Hedonic Value berpengaruh terhadap Loyalitas Konsumen, Utilitarian Value berpengaruh terhadap Loyalitas Konsumen, dan Kepuasan Konsumen berpengaruh terhadap Loyalitas Konsumen. Selanjutnya Hedonic Value berpengaruh terhadap Loyalitas Konsumen melalui Kepuasan Konsumen dan Utilitarian Value berpengaruh terhadap Loyalitas Konsumen melalui Kepuasan Konsumen.

Date Create:13/12/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311006
Collection ID:201311006


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-hedonic-value-dan-utilitarian-value-terhadap-loyalitas-konsumen-melalui-kepuasan-konsumen-iphonestudi-kasus-wilayah-jakarta-barat-12086.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-12086-COVER.Image.Marked.pdf - 147 KB
  2.  UEU-Undergraduate-12086-PENGESAHAN.Image.Marked.pdf - 178 KB
  3.  UEU-Undergraduate-12086-PERSETUJUAN.Image.Marked.pdf - 168 KB
  4.  UEU-Undergraduate-12086-KATA PENGANTAR.Image.Marked.pdf - 292 KB
  5.  UEU-Undergraduate-12086-ABSTRAK.Image.Marked.pdf - 216 KB
  6.  UEU-Undergraduate-12086-DAFTAR ISI.Image.Marked.pdf - 267 KB
  7.  UEU-Undergraduate-12086-DAFTAR PUSTAKA.Image.Marked.pdf - 362 KB
  8.  UEU-Undergraduate-12086-LAMPIRAN 1.Image.Marked.pdf - 322 KB
  9.  UEU-Undergraduate-12086-LAMPIRAN 2.Image.Marked.pdf - 436 KB
  10.  UEU-Undergraduate-12086-LAMPIRAN 3.Image.Marked.pdf - 342 KB
  11.  UEU-Undergraduate-12086-LAMPIRAN 4.Image.Marked.pdf - 641 KB
  12.  UEU-Undergraduate-12086-LAMPIRAN 5.Image.Marked.pdf - 655 KB
  13.  UEU-Undergraduate-12086-BAB 1.Image.Marked.pdf - 662 KB

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  1. UEU-Undergraduate-12086-BAB2.Image.Marked.pdf - 686 KB
  2. UEU-Undergraduate-12086-BAB3.Image.Marked.pdf - 751 KB
  3. UEU-Undergraduate-12086-BAB4.Image.Marked.pdf - 956 KB
  4. UEU-Undergraduate-12086-BAB5.Image.Marked.pdf - 238 KB

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dan , hedonic , hedonic value , kepuasan , kepuasan dan loyalitas konsumen , konsumen , loyalitas , utlitarian , utlitarian value , value



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