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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 27/07/2018 16:10:54 • 624 Views
PENGARUH KUALITAS PRODUK, PROMOSI, DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN KOPI GOOD DAY KEMASAN SIAP MINUM (STUDI KASUS WILAYAH BOJONG INDAH, JAKARTA BARAT) #KURANGLENGKAPCreated by :
DANA BUDI ARTA ( 201311074 )
Subject: | KUALITAS KOPI PEMASARAN | Alt. Subject : | QUALITY COFFEE MARKETING | Keyword: | produk promosi distribusi |
Description:
Di era generasi millenial saat ini semua masyarakat memiliki perhatian
cukup besar terhadap aspek sosial dan mengekspresikan dalam banyak hal, salah
satunya yaitu masyarakat lebih memilih dan mengkonsumsi makanan dan
minuman dalam kemasan siap saji sehingga lebih praktis dan efisien. Dalam
memenuhi permintaan konsumen tersebut maka muncul persaingan yang semakin
ketat dalam dunia usaha. Persaingan tersebut tentunya harus membuat para pelaku
usaha berlomba-lomba menciptakan produk yang mampu menembus pasar dan
diminati oleh seluruh lapisan masyarakat. Salah satu produk minuman dalam
kemasan siap saji yang sering kita temui di pasaran dan disukai oleh masyarakat
adalah kopi instant.
Date Create | : | 27/07/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201311074 | Collection ID | : | 201311074 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-promosi-dan-distribusi-terhadap-keputusan-pembelian-kopi-good-day-kemasan-siap-minum-studi-kasus-wilayah-bojong-indah-jakarta-barat-kuranglengkap-11038.html
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