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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 30/07/2018 15:26:45 • 1408 Views
PENGARUH BRAND IMAGE DAN E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN TOKOPEDIA (STUDI KASUS DI UNIVERSITAS ESA UNGGUL, JAKARTA BARAT) - TANPA BAB IVCreated by :
HELIS MAULISA ( 201411070 )
Subject: | PRODUK PELANGGAN BELANJA ONLINE | Alt. Subject : | PRODUCTS CUSTOMER ONLINE SHOPPING | Keyword: | brand image e-service quality dan kepuasan pelanggan |
Description:
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh brand image dan e-service quality terhadap kepuasan pelanggan Tokopedia. Jenis penelitian ini adalah kuantitatif. Sumber data penelitian ini merupakan data primer dengan mengambil sampel pelanggan Tokopedia di Universitas Esa Unggul, Jakarta Barat. Pengumpulan data dilakukan menggunakan purposive sampling dengan menyebarkan kepada 145 responden pelanggan Tokopedia. Penelitian ini menggunakan metode analisis regresi berganda Berdasarkan hasil penelitian dapat disimpulkan bahwa (1) Brand Image berpengaruh positif dan signifikan terhadap kepuasan pelanggan Tokopedia (2) EService Quality berpengaruh positif dan signifikan terhadap kepuasan pelanggan Tokopedia (3) Brand Image dan E-Service Quality berpengaruh positif secara bersama-sama terhadap kepuasan pelanggan Tokopedia (4) E-Service Quality merupakan variabel dominan yang berpengaruh terhadap kepuasan pelanggan Tokopedia di Universitas Esa Unggul, Jakarta Barat.
Date Create | : | 30/07/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201411070 | Collection ID | : | 201411070 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-brand-image-dan-eservice-quality-terhadap-kepuasan-pelanggan-tokopedia-studi-kasus-di-universitas-esa-unggul-jakarta-barat--tanpa-bab-iv-11072.html
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- UEU-Undergraduate-11072-COVER.Image.Marked.pdf - 363 KB
- UEU-Undergraduate-11072-PENGESAHAN.Image.Marked.pdf - 246 KB
- UEU-Undergraduate-11072-PERSETUJUAN.Image.Marked.pdf - 243 KB
- UEU-Undergraduate-11072-KATA PENGANTAR & DAFTAR ISI.Image.Marked.pdf - 753 KB
- UEU-Undergraduate-11072-DAFTAR PUSTAKA.Image.Marked.pdf - 494 KB
- UEU-Undergraduate-11072-LAMPIRAN 1.Image.Marked.pdf - 453 KB
- UEU-Undergraduate-11072-LAMPIRAN 2.Image.Marked.pdf - 601 KB
- UEU-Undergraduate-11072-LAMPIRAN 3.Image.Marked.pdf - 293 KB
- UEU-Undergraduate-11072-LAMPIRAN 4.Image.Marked.pdf - 1993 KB
- UEU-Undergraduate-11072-LAMPIRAN 5.Image.Marked.pdf - 357 KB
- UEU-Undergraduate-11072-LAMPIRAN 6.Image.Marked.pdf - 503 KB
- UEU-Undergraduate-11072-LAMPIRAN 7.Image.Marked.pdf - 354 KB
- UEU-Undergraduate-11072-LAMPIRAN 8.Image.Marked.pdf - 418 KB
- UEU-Undergraduate-11072-BAB I.Image.Marked.pdf - 553 KB
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1. UEU-Undergraduate-11072-BABII.Image.Marked.pdf - 760 KB 2. UEU-Undergraduate-11072-BABIII.Image.Marked.pdf - 718 KB 3. UEU-Undergraduate-11072-BABV.Image.Marked.pdf - 295 KB
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