THE INFLUENCE OF QUALITY SERVICES AMONG INDONESIA STUDENT ON PURCHASING DECISION (CASE STUDY ON ALIBABA TAOBAO NANJING, CHINA)

Nanjing is a strategic city in China. In the development of Nanjing has some opportunities one of which is how to deal with traffic jam business on the highway. Jams arises because the number of busy city and the lack of discipline of its business in economics. It encourages the government to build a business e-commerce like B2B at Online Shop Taobao Alibaba China. Taobao Alibaba is operated by the own business (Jack Ma ) the use opportunity business by web site online shop with excellent future. However, during the course of the operation of Taobao Alibaba have constraints that the number of consumers incressed. Therefore the Alibaba Company should be able to maintain and increase the number of cnsumers through increased service quality of the company. So that consumers feel satisfied in the service provided so that the realization of customer decisions purchased on the online shop Taobao Alibaba. Some of the factors that affect customer decisions of purchasing is service quality ( price, product quality and delivery of goods ), and customer satisfaction. This study aims to determine the effect of service quality, price, product quality and delivery of goods to customer satisfaction. The analytical method used is description analysis method and multiple regression analysis. The population in this study is the people who use account Taobao Alibaba its means a total of 267 respondents from Indonesian student at Nanjing China. Results based description analysis method and multiple regression analysis showed that the variables of service quality have more influence on customer decision of purchasing, service quality variables also have an influence on customer satisfaction and the variables of decisions of purchased mediates the relationship between service quality and customer satisfaction just is not so significant.

1.  UEU-Master-11312-COVER.Image.Marked.pdf - 171 KB
2.  UEU-Master-11312-PENGESAHAN.Image.Marked.pdf - 242 KB
3.  UEU-Master-11312-KATA PENGANTAR.Image.Marked.pdf - 225 KB
4.  UEU-Master-11312-ABSTRAK.Image.Marked.pdf - 156 KB
5.  UEU-Master-11312-DAFTAR ISI.Image.Marked.pdf - 264 KB
6.  UEU-Master-11312-DAFTAR PUSTAKA.Image.Marked.pdf - 236 KB
7.  UEU-Master-11312-LAMPIRAN - LAMPIRAN.Image.Marked.pdf - 1693 KB
8.  UEU-Master-11312-BAB I.Image.Marked.pdf - 175 KB

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